Shulou(Shulou.com)06/01 Report--

Adobe officially announced the brand update on May 28, 2020, and has completed the update of Adobe and its product icons in the past few weeks. Adobe has ushered in a comprehensive update of the brand logo! So what are the changes in the updated Adobe? Let's get to know it together.

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# 01

Adobe

The "A" Logo has stood for Adobe since 1993.

However, we can see that not much changes have been made, only minor changes have been made, using a "negative" effect, that is, the LOGO with a red square on a white background, a white square on a red background, and an update to the iconic red. If we do not compare the new red with the old red, it is still difficult to notice the changes brought about by the new red.

The new red becomes brighter and brighter, making it look warmer and more contemporary.

The font has also been slightly adjusted, abandoning the extra strokes of the vertical line of the letter "d" and the letter "b" to be more rounded than before.

Apply the brand font of [Adobe Clean] to the new version of LOGO, it will blend more smoothly with other strokes, and the overall font will be more concise and lively.

# 02

Adobe Creative Cloud

In addition to Adobe's Logo, the update of the Adobe Creative Cloud creative application is more obvious, changing the background color to a colorful gradient while retaining the original icon.

"the color of the product brand is combined with the new red to form a beautiful gradient, which represents the importance of creativity," the official explained. "increased recognition and visibility."

What is more worth mentioning is that Creative Cloud and all product logos will have rounded corners and the borders will be removed.

Let's take a look at ps's:

# 03

Adobe Document Cloud

Adobe Document Cloud's Logo removes the gradient of the original four dark corners, the color becomes the same pure red as Adobe, and the border becomes round!

Increased the weight of the trefoil shape and removed the borders of all product logos and rounded them. This change not only conveys the connection between these products, but also makes a distinction between them.

# 04

Adobe Experience Cloud

The focus of Experience Cloud's update is on simplicity.

So. Directly overturned the original LOGO image, the new icon is like a simplified version of Adobe LOGO, like all icons, with rounded corners and no borders.

Cut off the edge as a whole and become more rounded

Officials have also sent out a Logo picture showing intense phobias indicating extreme discomfort. Is there any?

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