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This article will explain in detail what is the solution for the promotion of ECS+RDS+OSS+SLB global tourism marketing. The content of the article is of high quality, so the editor will share it with you for reference. I hope you will have a certain understanding of the relevant knowledge after reading this article.

Global tourism marketing promotion

Through the analysis of tourism data, smart tourism can excavate tourism hotspots and tourist interest points, guide tourism enterprises to plan corresponding tourism products and formulate corresponding marketing themes, so as to promote product innovation and marketing innovation in the tourism industry.

Functional features

All-round

Massive Internet behavior data analysis to provide full-chain services for scenic spot operation

Timeliness

Timely data analysis to maximize the value of tourist data

Accuracy.

A perfect tourist label system ensures the accuracy of tourists' interests.

Validity

High-quality media traffic and a variety of targeted advertising to ensure the effectiveness of online and offline operations

Solution architecture

Intelligent tourism marketing promotion

Global promotion and marketing of scenic spot positioning, tourist portraits, tourist source analysis, information implantation, tourist access and advertising

This architecture can solve the problem

Accurately locate the scenic spot

Comprehensive analysis of tourist source

Wisdom promotion marketing

Tourism investment planning

Business architecture analysis

1. Basic source layer-provides highly resilient and reliable elastic computing resources, as well as a distributed big data computing platform

two。 Data layer-provides a data basis for business analysis by setting data labels

3. Application layer-support operators and managers for scenic spot positioning planning, marketing promotion, revenue calculation, etc.

Typical business scenario

1. Tourism market positioning

Architecture analysis

Based on market data analysis and research, brand positioning is carried out to broaden the breadth and depth of tourism industry research data, and to understand the market composition of tourism industry and the collection and analysis of Internet comment data from the data. it can effectively improve market competitiveness and revenue ability to analyze brand influence from the dimensions of tourists' attention, brand reputation and brand influence.

It is recommended to match ECS + RDS + SLB + OSS + ODPS

2. Accurate channel marketing

Architecture analysis

The statistical analysis of the total number of new tourists and the classified statistical analysis of new tourists are related to the local time attribute of non-local tourists, and choose the target tourists who are interested in the analysis of the direction of scenic spots in a specific period of time. Analyze the interest of tourists in scenic spots, such as sightseeing, shopping, travel, accommodation, etc., according to the cumulative data of passenger flow monitoring data, statistics on the distribution of tourist source counties in selected scenic spots in a certain period of time.

It is recommended to match ECS + RDS + SLB + OSS + ODPS

3. Calculation of tourism income

Architecture analysis

Through the establishment of a mathematical model, we can understand the potential market demand of the tourism industry, the product sales volume and price trend of each market segment in the future, and put on the market with appropriate products and prices in different market fluctuation cycle. the potential income provides conditions for enterprises to predict sales volume and implement differential pricing, which is scientifically reflected in the formulation and updating of prices through the forecast of market demand in the tourism industry. To maximize the income of each market segment is to optimize the prices of different market segments through the analysis technology of demand price elasticity, so as to maximize the potential income of the market.

It is recommended to match ECS + RDS + SLB + OSS + ODPS

Architecture cost description:

1. CVM ECS (¥108 / month)

Help you deploy applications quickly, expand capacity at any time, reduce operation and maintenance costs, and make you more focused on business innovation.

2. Cloud database RDS (¥327 / month)

Supports multiple DB engines and deploys master / slave architectures by default

3. Object Storage OSS (¥5 / piece)

Suitable for the storage of massive data

Strong technical guarantee provides you with high reliability of data.

4. Load balance SLB (¥0.02 / hour)

Expand the external service capability of the application system through traffic distribution

Eliminate single point of failure guarantee applications are highly available.

On the ECS+RDS+OSS+SLB global tourism marketing solution is shared here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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