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This article mainly explains "what are the conditions for building a community group buying Mini Program". The content of the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn what conditions it takes to build a community group buying Mini Program.

In recent years, retail tuyere, community group buying should not give way, this new species reshaping fresh retail with O2O model, with the attribute of rapid expansion of light assets, has quickly become popular, and thousands of group buying platforms have emerged in less than two years, showing a tendency to start a prairie fire. It seems that if you don't do group buying, you will be eliminated by the industry. Based on the observation of the industry, let's talk about the necessary conditions of community group buying entrepreneurship and its role in the model:

Supply chain

Community group buying can maintain the advantage of good quality and low price, the reason is that it skips the intermediate channel to reduce costs, while relying on the volume of group purchases to maintain profits, and all this is based on the supply chain-with its stable low-cost supply, the group buying platform can undertake group orders and move to more communities, and only with good cooperation with the supply chain can we achieve the delivery experience of the next day, and then have the consumption experience of alternative physical stores.

Community head

The other end of the supply chain is the community users, the common practice is to recruit shopkeepers as community leaders, to build a group shopping community by their hands, and to obtain customers through their network resources, so as to obtain community users at the lowest cost. On this basis, the operation and word-of-mouth communication reach more community residents, so as to enhance the group purchase order quantity of a single community, that is to say, the personal ability of the leader largely determines the performance of the group purchase platform.

Group purchase system

The communities under the community group purchase platform range from hundreds to tens of thousands, and it is easy to encounter tens of thousands of daily orders. To deal with so many orders at the same time, it depends on a set of Mini Program-centered group purchase system-- planning activities and drainage with Mini Program's rich and optional marketing tools, while managing goods and processing orders in the background, so as to cover and maintain multiple community markets with the least manpower.

So far, in addition to the human resources such as leaders and suppliers, the biggest uncertain factor affecting the success or failure of community group buying is the group purchasing system, so how can we build a stable and reliable group purchasing system?

Discovering requirements from patterns

The basis of the smooth operation of community group purchase is a set of reasonably functional Mini Program system, which requires the platform to sort out the group purchase process, and then determine the functional requirements of group purchase Mini Program.

Determine the development plan

There are three types of mainstream development solutions for Mini Program: template, source code and customization. in order to determine the final development plan, you need to adjust it according to the budget and demand selection-- sort by development cost, customize > source code > template. From the perspective of functional fit, it is just the opposite, that is to say, template Mini Program is the most cost-effective choice for small and medium-sized merchants to build group purchase system on the premise of functional satisfaction.

The success of community group buying reminds us that in the face of a new generation of consumers, pure offline business will only become more and more difficult, and Mini Program is undoubtedly a perfect springboard for merchants to turn to the front.

Thank you for your reading. The above is the content of "what are the conditions for building a community group buying Mini Program". After the study of this article, I believe you have a deeper understanding of the conditions for building a community group buying Mini Program. The specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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