Shulou(Shulou.com)06/02 Report--

Editor to share with you no matter how to do SEO optimization ranking has not changed what is the reason, I hope you have something to gain after reading this article, let's discuss it together!

Reason one: the initial problem is too serious.

SEO can not be completed overnight, in the initial stage, if there is a problem with the positioning and optimization operation, then it is a bit difficult to optimize well in the later stage. In many cases, it is received from the customer's old website, and then optimized. When you look at the customer's old website, even a title is scribbled, and you don't have the authority to modify it. Is this not hooliganism? I'm not handsome and I don't have any money, but I don't care. You must find me a girlfriend. That's what I look like. I want a girlfriend if I don't change my image. So that when SEOer operates again, it almost only has the permission to send out the chain and update the soft text, which can make the website rank up and everyone will be rich.

Another situation is that the keyword positioning of the website is very important. some customers choose some more popular words, and then they will come to ask questions if they don't see the ranking for a long time. Or some bosses slightly understand a little bit of SEO technology on the king's posture, many unreasonable use of keywords but do not know has caused the accumulation of keywords, or the initial basic optimization is too bad, 404, robots, 301 and so on did not do, this is why some sites have not been ranked for several years.

Solution: if your website is not online yet, it is best to make an optimization strategy first to locate the development direction of the site and the positioning of keywords. The initial optimization determines the effect of the late optimization of the site, so you must do a good job in the initial optimization strategy. Consult some SEO Daniel if you don't know how to do it. If your website has been online and has not been ranked for a long time, don't be afraid at this time. You need to diagnose the website. Why didn't the website go up? If it is necessary to make a revision, do not hesitate to revise it once and for all.

Reason 2: the content quality is not up to standard

Many people have a question: why is it that the one at the top of the list can stabilize the home page without updating the content, while I update so much content every day without moving up the rankings? In fact, it has something to do with the quality of the content. Many people think that high-quality content is just original articles, but it is not. In addition to originality, high-quality content should be read by users and provide users with a reference value. Otherwise, if you do too much content, you will only lower the score of your website. Just like you send breakfast to the goddess every day, if you send breakfast that the goddess likes to eat, then you can naturally get the favor of the goddess, if it is the breakfast that the goddess hates, but the goddess doesn't say it because of your face. You still send the breakfast that the goddess hates every day, will the goddess like you? Maybe you will say, I tried very hard, but it didn't work. The reason is that I went in the wrong direction.

Solution: the content quality of a website affects the ranking of the website to a great extent, so if you update the content for a long time and don't get a corresponding return, you need to know what kind of content the search engine and users like. Search engines like content that is original and users like, and users like content that solves user needs, so as a whole It is necessary to mine the data to make a detailed analysis of the user, and then do the original article pertinently, so that the theme will not deviate.

Reason 3: frequent revision of the website and change of title

After many people launch the website, they feel uncomfortable here and constantly modify and improve it, which will lead to difficulties in the identification of search engines. if the content is often modified, it will be lucky if the ranking does not fall off. however, most of the frequent changes have been left out by search engines, which is also very disadvantageous to the later optimization.

Reason 4: the outer chain is less or the outer chain platform is not related

When Baidu officially announced that it would weaken the role of the outer chain, many webmasters thought that it was no longer useful. In fact, the identification and crawling of the search engine still depended on the link to crawl, and the search engine only weakened the role of the outer chain. Letting the webmaster spend his energy on creating the content that users like does not mean canceling the voting role of the outer chain, so it is very necessary to do some external chain properly. At the same time, we need to do the outer chain of the relevant platform, but now the inclusion rate of the outer chain platform is relatively poor, and it will be more difficult to do it. Cen Huiyu has also shared the demand method of the outer chain before, and talk about Cen Huiyu in private if necessary.

Reason 5: the website user experience is not good.

Most people who do SEO emphasize the user experience, but what really makes the user experience well is the content that does not look good, but the content is extremely rich. The user experience is mainly on the content, not on the design. The websites of many enterprises are afraid that users will not be able to contact them. The whole screen has made a lot of online contact pop-up boxes. I think again, if you force your business card to the goddess three times. And take the initiative to ask her to contact you, what will be the consequences. Another is the loading speed of the website, if your website loading speed is not enough, then you quickly upgrade a more advanced server, the search engine will never put a website with slow loading speed in front.

Of course, there are many factors in the user experience, so I won't explain too much here.

After reading this article, I believe you have a certain understanding of "No matter what is the reason why the ranking of SEO optimization has not changed". If you want to know more about it, welcome to follow the industry information channel, thank you for your reading!

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