Shulou(Shulou.com)06/01 Report--

There are several main ways to promote app offline. I believe many inexperienced people are at a loss about it. Therefore, this paper summarizes the causes and solutions of the problem. Through this article, I hope you can solve this problem.

Enterprise customized products

By printing the APP QR code on the gifts customized by the enterprise, gift bags, packing boxes, desk calendars, notebooks, dolls and so on are given to customers or partners to achieve the purpose of promotion.

Physical store promotion

This method is especially suitable for O2O products, such as ele.me, Meituan and other takeout APP contracted a lot of restaurant desktops, menus, paper towels, toothpick boxes and so on. In addition, APP such as payment and group buying will set up a cue board at the cashier to download APP to get a discount, and remind users to download and get discount coupons on the spot when they check out.

Elevator advertisement

Let APP enter the audience's field of vision in the form of elevator advertisement. For example, community O2O and e-commerce APP usually choose elevators in residential areas as promotion channels, while chauffeured APP will choose high-end office buildings for advertising.

Ground pushing activity

Through flyers, easy to pull treasure and so on as the propaganda medium, carries on the APP promotion by the way of scanning the code and giving gifts.

Bus advertisement

Bus advertisements can relatively accurately cover the people around the bus lines, such as education and training APP can be put on the lines around the school, sports and fitness APP can be put in the vicinity of large stadiums.

Advertisements for railway stations and airports

At present, trains and planes are the most common ways for people to travel long distances, so the promotion of APP here is especially suitable for APP of travel, hotel and air ticket reservation.

Campus promotion

The student community is very energetic, they are willing to accept new things, but also willing to try and share new things, so many emerging APP will use the campus as an important channel for initial promotion.

Publication promotion

Through newspaper and magazine print media advertisements, product-related books are recommended by APP, such as photo APP and tourism books, answer APP and teaching auxiliary books.

Promotion of public welfare activities

Participate in public welfare activities in the form of sponsor, co-sponsor, sponsor or sponsor, and provide corresponding materials, benefits, or services in exchange for download. For example, health care APP provides free shoulder and neck massage in the community in the form of love service, which is essentially no different from sweeping gifts, but there is a good reason to do things in the form of public welfare activities, which is not as simple and rude as the latter, and it is easier to get brand reputation and media reports.

There are many ways of offline promotion, as APP operators understand the offline promotion methods, it is more important to choose appropriate offline promotion methods for promotion in order to achieve the desired results.

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Advantages of App pre-installed promotion:

The pre-installed promotion of mobile phone APP enables mobile phone users to automatically activate the pre-installed APP when they use it for the first time. Once the number of pre-installed APP is reached, there will be countless users whose APP will be promoted, especially for phones whose sales have increased sharply in recent years, such as Xiaomi. If APP can be pre-installed in this kind of mobile phone, it can be said to achieve the maximum degree of APP promotion. The effect of this promotion will even be far greater than that in websites, Wechat, app stores and other places.

After reading the above, have you mastered the main ways of offline promotion of app? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

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