Shulou(Shulou.com)06/01 Report--

This article mainly explains "how to do a good job of data analysis and processing", interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next let the editor to take you to learn "how to do a good job of data analysis and processing"!

1. Analysis of the receipts of the three search engines.

At present, our main optimization objects are the three major domestic search engines, each of which has its own ranking algorithm rules, but the core is to improve the user experience and solve the user needs. If your site is only for SEO to create content, then the user experience is not good, and the bounce rate is high, can not solve the user needs, the experience is poor, naturally Baidu will not give a good site ranking and weight. So the most intuitive reflection of website downloading is the ranking of search engines and the decline of IP data. At this time, we should analyze the current situation of search engines, ranking and other data to find out and solve the problem.

2. Data analysis of webmaster platform.

In order to enable webmasters to build higher-quality websites, Baidu and 360Sogou have respectively launched their own webmaster communication platforms. Webmasters only need to verify their sites on the platform to learn about the latest algorithms and developments of search engines, and you can also learn about the latest situation of website data on the platform (main page crawling, search display, dead links, etc.). If you have problems in these aspects Webmaster platform will also push relevant notices, at this time to analyze and check their own website to avoid reducing the right, if the right has been reduced, then you can also analyze and check the recent data.

3. Server data analysis

The stability of the server where the website is located has an important impact on the ranking and inclusion of the website. the instability of the server will lead to slow loading speed or inaccessibility of the website. not to mention that the user's bad experience of the website is more important, it will lead to abnormal spider crawling. in the long run, it is the decline of spider friendliness, which ultimately leads to the decline of power.

In this regard, I believe that webmasters who use foreign servers are the most knowledgeable. Although foreign servers are cheap, they are not stable, and they often fail to access or load pages very slowly. I have tried to use Hong Kong servers as a site group. and several websites are on the same server, due to the instability of the server, and the failure of communication with suppliers, resulting in four weight 5 information websites by K. At that time, my heart was almost broken, and I saw how important the stability of the server was to the website.

In addition, there is the website log: the website log in the server records the running records of the website and the access records of users and search engines. The recent situation of the website can be learned through IIS analysis tools. After the website is reduced, it can also analyze the data before and after the reduction, compare the previous data to see if there are anomalies, and check them one by one.

4. Check the pages and adjustments of the website

If the above problems are relatively normal, then the next step is to conduct a more detailed inspection of the website, including the page and recent site adjustments. Page troubleshooting mainly checks whether the site has been hacked and maliciously implanted into pornography, gambling, drugs-related content and code, as well as other bad spam information, as soon as it is found to be deleted immediately, otherwise it may also lead to power reduction when detected by search engines.

The second is the recent adjustment check of the website, if the website has a large adjustment recently (including three major tag changes, directory transfer adjustments, url changes or more adjustments), it will also lead to significant fluctuations in the ranking of the site, or even reduce the right. So personal suggestion: when making a substantial adjustment to the website, it is best to make small changes in stages, or you can use Baidu's recently launched "new site closed protection tool" and "website revision tool" to match the adjustment.

Baidu official said: due to its own reasons or objective reasons, the site can not be accessed normally for a long time, Baidu search engine will think that the site is closed. The webmaster can submit an application through the closed site protection tool, and after the application is approved, the Baidu search engine will temporarily retain the index, suspend the crawling of the site, and suspend its display in search results. After the website returns to normal, the webmaster can apply for recovery, and after the application is verified, Baidu search engine will resume the crawling and presentation of the site, and the evaluation score of the site will not be affected.

5. Whether the website has cheated

Website cheating is also a big taboo in SEO optimization. I believe many seoer have done it: pile up keywords, collect a large number of articles on similar websites, send a large number of spam outside the chain, or buy a large number of bright chain and dark chain one-way links. Baidu also mentioned it when updating the algorithm, such as the explicit prohibition of the green pineapple algorithm on the outer chain, so no matter in the site or off-site optimization do not offend, haste makes waste Eventually lead to the site was K, then the loss outweighed the gain.

Generally speaking, if you want to stay away from the right to drop the website, webmasters, in addition to ensuring the normal operation of the website, it is best to always pay attention to the algorithm dynamics of the search engine to improve the website experience and various data. the above is some personal experience after I experience the right to drop the website, and may be able to give some reference to friends who have just started.

At this point, I believe that everyone on the "stationmaster how to do a good job of data analysis and processing" have a deeper understanding, might as well to the actual operation of it! Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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