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This article mainly introduces what is the relationship between ranking and traffic in website SEO optimization. It is very detailed and has certain reference value. Friends who are interested must finish reading it.

Website ranking and website traffic are complementary and mutually beneficial, both of which are indispensable. If your website is ranked on the home page, but there is no traffic, what does the website ranking do? If your website has a lot of traffic, but the site is a junk site, can not retain users, what is the use? Therefore, ranking and traffic are indispensable, and it will bring benefits only when ranking and traffic exist at the same time. What is the purpose of making a website? For ranking; for what? For traffic; for what? For the sake of the conversion rate; how can the conversion rate be high? You need to look at the value of the website. However, the factors that affect the flow of ranking are not very large, and need to be obtained from many aspects.

Website ranking

I. website keywords

(1) keyword layout: the layout of website keywords also has a specific proportion. Try to control the density of website keywords at about 7%, not more than 8%. This will not only not be punished by search engines, but also increase the weight of web pages. The keyword layout of the home page is very important, because the keyword of the home page accounts for a relatively high weight. first of all, you need to fill in the keywords of the home page, such as the column page, navigation page, website title, meta tag and other places where keywords can be arranged, but not more than 8%.

(2) main key words: ①. Too popular keywords can not be selected, such as "mobile phone", such keywords have long been monopolized by authoritative sites or bidding, it is almost impossible to do it. two。 Keyword location, add a city name, such as "Chengdu Mobile" ③. Add brands, such as Chengdu Huawei Mobile ④. Combined with the search drop-down box, such as "Chengdu Huawei mobile phone store" and "Chengdu Huawei mobile phone maintenance".

(3) long tail key words: ①. Use tools to mine, such as Baidu Index, Panda keyword tool, Aijian.com and other tools. two。 Combined with the relevant search of the drop-down box, you can know the hottest search degree and the information that users want to know most through these two points. 3. Add keywords appropriately in the article, add keywords at the beginning, middle and tail of the content, etc.

II. Website structure

To put it simply, the website structure is the degree of user experience. If you want to do a good job in the structure of the website, you should consider the following two factors.

① user experience: the most intuitive factor for a user to visit our website is that the website can solve the things he wants to know or can't solve, looking for help on the website. When a user visits our website, if the site pauses and stutters, the page loads not smoothly; there are many advertisements and bouncing boxes on the page. Cluttered and complex page layout and other reasons will affect the user's experience, users see such a website page is not in the mood to visit directly.

② spider capture degree: websites with high user experience are often given higher weight by search engines, pages and codes need to be concise and clear, complex and difficult pages, spiders will feel very tired after walking through once, do not want to come again, it is better than driving to the same destination, one road is uneven, steep, rugged and far away, and the other is flat, straight and near. Then we will definitely choose the second, search engine it is not stupid, it also has the ability to distinguish between right and wrong.

III. Website layout

Many SEO beginners often do not know whether the website structure and the website layout have the same meaning. I would like to tell you here that the website layout and structure are completely different in nature. after reading the introduction below, you will have a clearer understanding and understanding.

Website layout is navigation, main content, links, contact information, ICP record number, company address and other introductions should be placed, is the page looks more pleasing to the eye, convenient.

1. Chinese character layout

The layout of the Chinese character is very similar to the word "Guo", with the main content in the middle, the logo and navigation bar of the website or Banner advertisement at the top, navigation menus, links and other content on the left and right sides, and contact information and copyright information at the bottom.

② .T word layout

The top of the page is mainly with the logo of the site or Banner advertising, the left side is the navigation menu, the middle is the main content.

3. Left and right frame layout

The left and right frame layout is mostly the layout structure often used by large forums and enterprises, the left or right side is the navigation column link, the left or right side is the main content of the website.

There are many website layouts, such as: upper and lower frame type, comprehensive frame type, POP layout, title text type, which are not all introduced here.

Website traffic

I. reference value of the content

How to expose your own website, simple and simple, then start with the article, we all know that high-quality original articles are loved by users and search engines, articles need the precipitation of experience and knowledge, and there is ink in the belly. Experience can be written out, without these, even if it is original, it will be out of the law, and writing articles will be perfect, otherwise it will be in vain. It doesn't matter if it takes a day or two. When the website has high-quality original articles, it will be reprinted by authoritative websites, or by other users. If you are a blogger, you can also contribute to various platforms, which can increase traffic and bring a large number of customers.

II. Links inside and outside the website

1. Inner chain: whenever the article is updated, you need to add the inner chain, turn the link of the content page to the home page, column page and other pages, and the link also needs to often check to change or delete the dead link. The direction of the link, reasonable structure and other aspects can improve the crawling of the search engine, increase the search and site weight, traffic, and so on.

two。 Outside the chain: the release of the outer chain must be continuous, stable and of high quality. The number of the outer chain can directly affect the ranking of the website. You can choose articles with high relevance to add the release chain, and those from other industries can also. It is best to publish articles with high relevance. In many cases, the source of traffic is the outer chain with high relevance. The outer chain can not be released today Monday, but it will be gone on Sunday. To ensure that the link is added and will not be deleted, the release of the outer chain will need to accumulate over time, and it will be an unimaginable number for you to stick to it. The more the later, the greater the role.

Third, the ranking of bidding increases the flow.

Whether it is ranking or traffic, the effect through bidding is very intuitive, but the cost is certainly relatively high. Do not add a high price to every word, or it will waste money and bring useless flow. It is necessary to pick out words suitable for bidding to maximize the interests of the company.

At present, self-media marketing is also very popular, and the cost is low. Many people can get high traffic when they publish an article or a video, and the effect of self-media marketing is very fast. If you want to do a good job in Internet marketing, you need to do a good job in the combination of SEO optimization, bidding promotion, self-media and social media promotion, because each promotion method has certain defects. Only by combining these promotion methods can we achieve a complementary effect.

These are all the contents of this article entitled "what is the relationship between ranking and traffic in website SEO optimization". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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