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What are the characteristics of a good domain name? Many novices are not very clear about this. In order to help you solve this problem, the following editor will explain it in detail. People with this need can come and learn. I hope you can gain something.

A good domain name has the characteristics of simplicity, clarity, easy to remember and profound meaning. When others see your domain name, they will think of what kind of website it is, its prominent theme, its industry and region. These are all good domain names.

What is the function of a good domain name?

1. Get more traffic

Some domain names have their own traffic, such as 360.com domain name is not the domain name of the company before, but many people will visit it directly, bringing a lot of traffic to it. After setting up a website with such a domain name, it can not only attract more traffic, but also get the lost traffic back. Therefore, an excellent domain name can bring traffic and save a huge amount of advertising expenses.

2. Conducive to brand promotion

Excellent domain name can make customers remember and find you quickly, so that the promotion can get twice the result with half the effort. Sina's acquisition of weibo.com and weibo suffix domain names is a highly successful case in the Weibo competition among major portals. Weibo.com makes netizens feel that "Weibo" is "Sina Weibo". Due to the advantages of the domain name itself, other Weibo sites are far behind.

3. Attract the rate of turning back and stimulate potential customers

Excellent domain name is a symbol of the strength of the enterprise. If the domain name is concise, easy to remember and consistent with the enterprise name or brand, it will make customers remember deeply, and an excellent domain name can attract more head-turning rates and inspire more potential customers. If you mention Baidu, you will think that its domain name is baidu.com. Qihoo 360, its domain name is 360.com. JD.com, its domain name is jd.com. Taobao, its domain name is taobao.com. Xiaomi, its domain name is mi.com. Xishu, its domain name is yisu.com.

4. Create brand value

Domain name is not just a simple URL, for companies with long-term vision, determining an excellent domain name before operating the website is very important for future marketing, product marketing and the establishment of corporate brands. An excellent domain name is a sharp weapon for enterprises to gain lasting advantages in the market competition. For example, JD.com spent a lot of money on the acquisition of jd.com, compared with its original 360buy, the brand promotion brought about is not 30 million comparable.

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