Shulou(Shulou.com)06/01 Report--

Today, the editor will share with you the relevant knowledge points about how to operate the highly transformed Wechat Mall Mini Program. The content is detailed and the logic is clear. I believe most people still know too much about this knowledge. So share this article for your reference. I hope you can get something after reading this article. Let's take a look at it.

Make push content by using the effect of "Internet celebrity"

Note that if it is an entity business with certain promotion funds, it is suggested that you can choose to interview some "online celebrities", and then edit the content after the interview into a good content tweet to warm up offline physical store activities. this is mainly that you can use the fan flow behind "online celebrities" to trigger the fission effect of tourist sources, which is very useful for Mini Program. Not only will the fans of the official account soar in the short term, but it will also increase the transformation in Mini Program.

Invite "guests" offline and use the official account for drainage.

Enterprises or businesses with capital can invite some popular guests to come to offline stores to take photos, make posters, put their contents in the official account, and then divide the guests' influence. according to different times to share the content of the official account, so as to achieve user drainage, thus triggering the fission of Wechat users, why do you need to be invited offline? The main reason is to be able to shorten the distance between the tourist source and the tourist source more quickly and create a sense of trust.

Pay attention to the operation of "private domain", introducing online and offline

Yes, you read it right! The main reason why it is necessary to introduce online traffic into offline is that it can increase user stickiness, online experience is actually limited, or user stickiness is not strong enough. and offline physical stores can better increase the "trust" with users, rather than just introducing users into the online can form a closed-loop sales model, but the online introduction to offline operations. In order to reach customers more closely, to achieve the goal of high transformation.

In the end, merchants can think for themselves why the conversion rate of Mini Program operated by themselves is not high, probably because they do not use user data as a reference, and do not stimulate or motivate users on a regular basis. this has caused the loss of most online users, and can not extend the purpose of user cycle growth. I hope this article can help you.

These are all the contents of this article entitled "how to operate behind the highly transformed Wechat Mall Mini Program". Thank you for reading! I believe you will gain a lot after reading this article. The editor will update different knowledge for you every day. If you want to learn more knowledge, please pay attention to the industry information channel.

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