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2025-01-21 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Servers >
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Editor to share with you how to correctly design the 404 error page, I believe that most people do not know much about it, so share this article for your reference, I hope you will learn a lot after reading this article, let's learn about it!
What is the 404 error page?
The HTTP 404 error means that the page to which the link points does not exist, that is, the URL of the original page is invalid, which often occurs and is difficult to avoid.
With the continuous development of the website, the structure of the site itself will continue to change, and the pages and content will be constantly adjusted and redirected in the process of redesign. The optimization of the site itself, often inevitably so that part of the content is no longer so easy to find by the user, when the user opens, is the 404 page.
The vast majority of users are afraid to see this page, which means that the page corresponding to the link no longer exists, or the search results are wrong. However, if you can design the 404 page correctly, you can make full use of it to solve users' problems and bring more visitors and traffic to your site. Here are 5 skills that are carefully summarized, which are not complicated and work wonders when they are well used.
5 tips to make your 404 page more practical
1. Create a list of the best content on a website
Although users do not find the pages and content they want as expected, this does not mean that the whole process has come to a dead end. If you focus on creating quality content, you should recommend the best site content for users on page 404.
Rather than leaving a gigantic 404 alone, a better option is to give users some advice to help them better explore the rest of your site. Users may find what they want in other places
2. Take advantage of exchanging email with users.
Although visitors still haven't found what they want in the face of the 404 page, it doesn't mean they can't be turned into future users. Getting users'e-mail and regularly pushing messages is an important means to eventually turn visitors into website users, and if you want users to subscribe to the site's information, you have to come up with some benefits: free courses, e-books, freely available materials, practical tools, and so on.
For many functional websites, increasing the traffic of the site, or increasing the number of customers, is the main goal. If the site is owned by a dentist, a lawyer, or a plastic surgery institution, each additional client means thousands of dollars. So it makes a lot of sense to catch every visitor and turn them into customers.
3. Add a search box
Many older, redesigned sites, many of the old pages will be relocated to another location in the adjustment. Therefore, it makes sense to add a global search box to your 404 page, and it can also help visitors solve the problem. Even if the original link no longer exists, you can search for relevant content based on content, topic, or even relocated pages. The search box can not only provide users with new ways to get content, but also further increase website traffic.
Twitter has done a great job in this matter, saying goodbye to the embarrassment of 404 by guiding users to search for target topics.
The above is all the contents of the article "how to correctly design the 404 error page". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!
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