Shulou(Shulou.com)06/01 Report--

Nine pockets full network marketing course mentor lies in the exchange of entrepreneur students found that many enterprises in the actual marketing of the implementation of the network marketing work is biased, for the whole network marketing is not enough. The most common problem is the network-wide marketing of Wechat platform. The nine-pocket tutor will elaborate on some of the most common problems in this article. Enterprises, these questions, your network-wide marketing "committed" it?

The first big problem: lack of comprehensive network-wide marketing skills and strategies, blindly grasp the content. Nine pocket mentors stand in the perspective of online marketing to increase fans, and think that tips are very necessary. Good content spreads in Wechat, and it is also a form that increases Wechat's activity and stickiness. However, some public accounts are a bit like some government units, with neither clear written instructions nor reminders from relevant personnel, giving people a feeling of cold and arrogant. To this end, the nine-pocket tutor indicated three necessary reminders for Wechat: the first is to pay attention to reminders, which is the most basic; the second is to forward reminders, such as telling people how to forward, why to forward, and so on, which is the need to expand the tension; the third is to reply to relevant reminders, such as what to reply to which column content, reply what can get what benefits. Nine pocket mentors believe that this is the need to improve internal adhesion.

The second big problem: the marketing means of the whole network are "rough", and the form of picture and text information is single. Nine pocket tutors believe that network-wide marketing on Wechat platform should not be promoted like the traditional coverage of "brain platinum". The "rudeness" of the whole network marketing means of some enterprises is reflected in the public platform, that is, brutally copying the content of the PC end and forcing it into the mobile end, resulting in indigestion of mobile users, resulting in a tragic situation of vomiting and diarrhea. After observation, the Nine Pocket instructor found that there are the following problems in mobile marketing: first, the mobile phone is the main tool of the mobile terminal, which is much smaller than the computer screen and has less focus, so it consumes more eyes. It will be painful for users to stare at the phone for a long time. Second, users spend little time quietly sitting down to check their phones, usually walking, taking a bus, eating, reunion, going to the toilet and so on, all of which are fragmented time, which use shallow attention. In this regard, the nine-pocket instructor suggested that the marketers of the whole network should remember the following points: first, remember that there must be no more words, and if there are more words, they must be cut into small paragraphs. The nine-pocket instructor pointed out that most users look at their mobile phones, just like driving at a billboard on the side of the road. Second, do not have a sense of hierarchy. Big title-medium title-subtitle-picture-text, this is the hierarchical order in which most people scan web pages. If it is a piece of content, and there is no structure from big to small, it will be painful for users to look at it. The third is that it must be accompanied by pictures. A picture is a story, which is better than a thousand words, which is a truth on the PC side, and the hunger is even stronger on the mobile side.

In addition, the tutor of the nine pockets online marketing course also pointed out that with the diversification and evolution of users' consumption interests, the web-wide marketing content of Wechat platform can be considered to develop to more display forms.

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