Shulou(Shulou.com)06/01 Report--

This article mainly introduces the relevant knowledge of "how to do Mini Program in the service industry". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this "how to do Mini Program in the service industry" article can help you solve the problem.

Before we discuss this issue, let's talk about a key point. In order to do a good job in an industry, we must first consider some of the most troublesome problems in the development of the industry, some pain points, and then specifically enhance our strengths and avoid weaknesses or solve it as far as possible with the help of external forces. At present, the service industry mainly has the following four major pain points:

1. The marketing channel is single and the promotion cost is high

2. The operating cost of the store is high and the profit margin of the service is low.

3. Customer stickiness is poor and it is difficult to obtain traffic.

4. The promotion is single and unattractive.

When you think about it, is that right? Many businesses will have a headache, it seems that no matter how to do it, there is no way to fundamentally solve the above problems. Just at this time Mini Program began to break out dividends, various industries are aiming at Mini Program, and the service industry wants to take advantage of Mini Program to get more opportunities to realize traffic, bring more orders and increase turnover. Then how should the service industry use Mini Program to bring good business results?

1. Create a resource platform and accurate marketing

For a relatively small service industry, to be a fully functional APP is obviously impractical, the production cost is too high, but it is more cost-effective to do a Mini Program. Merchants can arrange huge resources on Mini Program, and a variety of information presentation enhances the user scene experience. The vast amount of information allows users to choose randomly according to their own value standards, and users will be able to find information close to their needs on your Mini Program to enhance their sense of experience.

In addition, we also need to achieve accurate content marketing and link offline services through a variety of entrances to Mini Program. For example, docking with official accounts, mass sharing, nearby Mini Program, related Mini Program, chat Mini Program and so on, Mini Program can be pushed to different user groups in different fields, different industries and different attributes. Users have a goal to find when searching for information. Massive information resources plus a variety of Mini Program traffic portals can achieve accurate marketing and make users more satisfied. And the use of Mini Program multi-directional traffic entrance, you can promote the brand through multiple channels, promote services, and save additional traffic acquisition costs.

For example, a user who wants to participate in fitness can see a fitness sign-in Mini Program shared by others in a group chat, and after clicking on it, he can see a large amount of information about fitness instructors and a wide variety of fitness classes. Users can make choices according to their personal preferences. The more information you have, the more you can meet the multi-level requirements of users.

2. Booking service to reduce service flow

Mini Program can achieve a variety of offline scene service functions, such as ticket purchase service, reservation service, reminder function and so on. In the service industry, queuing is a problem that can easily affect word-of-mouth. Most of the time, users do not have the patience to wait for a service, and the tedious queuing process will make the loss of users faster. So the service industry needs to make good use of Mini Program to play the reservation service this function.

For example, if some users want to find a wedding service, a reliable wedding planner, or a qualified travel agency, they can immediately search the nearby Mini Program. Then make an online reservation and book the service without leaving home to avoid wasting time waiting in line, which is what users need. Compared with consulting in brick-and-mortar stores, Mini Program reservation service saves quite a lot of service process. Users can make a reservation service through screening criteria, and then go to the offline service point to experience. The combination of online orders and offline services can better enhance the user experience.

3. Interactive comments and in-depth business users

The service industry is very particular about word-of-mouth, the reputation of good service will not be bad, and the wastage rate of users with poor experience is naturally high. Do not avoid the real demands of users in the service industry. Users' evaluation is very important for the service industry to adjust the service direction and improve the service quality. Merchants can use Mini Program evaluation system to improve online review functions, understand the real needs of users, provide more personalized and user-friendly services, and manage users in depth.

This action is especially suitable for event promotion, because there is more traffic during the event than at any time, and the entry rate of users is very high, so there can be more user reviews to support the service. More importantly, Mini Program can inject vitality into merchants' activities. For example, using Mini Program to do group buying activities, sharing bargaining activities and so on, can bring considerable traffic and sales.

For example, businesses doing educational services want to know whether the training courses are good or not, which can be summarized through user comments on Mini Program, and can also carry out one-to-one in-depth docking for users with service problems, giving him a basic solution. In this way, even if the quality of the course is not good for him, your service attitude is in place. This can not only increase the reputation of merchants, but also reduce the turnover rate of users. After all, many training institutions on the market make money by hoodwinking, and few of them really do the service at home.

4. Content service to increase user stickiness

User-friendly service must be welcomed by users, low-cost expansion channels must be accepted by businesses, this is inevitable. While the service industry sells services, it can also do content services. While enjoying the service, many users will be slightly interested in expanding and extending knowledge beyond the service. For example, users who struggle with the question of "what to eat". People who do catering services can spread correct dietary knowledge on Mini Program, providing users with a direction to improve their life skills in self-management. Over time, users will naturally have dependence.

In addition, when doing content services on Mini Program, merchants should also support users to buy goods directly. For example, to make a wedding service Mini Program, when users click on the wedding knowledge page spread by merchants, there will be links to buy wedding books or magazines, which users can buy directly. This can not only complete the transformation of traffic resources, but also help businesses to expand their channels at low cost.

WeChat Mini Programs's special tool attribute enables the service industry to quickly realize the docking of online resources and offline business, and try its best to meet the needs of users from the psychological point of view of users. With its lightweight and flexible features, it greatly shortens the way for users to enjoy offline services. Mini Program will definitely be more and more online in the service industry in the future. It will bring more changes to the ecology of the entire service industry and bring more expectations to offline merchants.

That's all for the content of "how to do Mini Program in Service Industry". Thank you for reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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