Shulou(Shulou.com)06/02 Report--

WeChat Mini Programs is of great help to brand marketing.

As we all know, duplicate names are prohibited in the program. In other words, it is impossible to have two Mini Program with the same name. From the perspective of brand protection, it is very necessary to register your own Mini Program. On the one hand, it can seize the market, and on the other hand, it can protect its own brand from malicious registration. The battlefield of brand competition that used to rush to register domain names and official accounts ID has now shifted to Mini Program.

"finding nearby Mini Program" is based on location information. Users can see all Mini Program within 5 kilometers of themselves, that is, the radiation range of a Mini Program is 5 kilometers. If you want to increase your local influence, you can start with increasing your influence within 5 kilometers. Mini Program is undoubtedly the best way.

Finally, Mini Program has nearly a billion Wechat users as the base, plus official accounts, mini program codes, WeChat group forwarding and other transmission channels, it is very easy to get direct users, compared with traditional ways such as ground push, its cost is very low, low cost and high conversion to get customers.

For example, the well-known KFC, McDonald's and Mini Program can order on the spot and make an appointment without waiting in line to reach a deal. Some people may want to say that what you said are all big enterprises and industry benchmarking. OK, here is an example of a cake shop on the street.

Our cake shop belongs to Ju Han Food Co., Ltd., Xinluo District, Longyan City. Our products mainly include bread, cake, happy cake, moon cake, Longyan local tourism characteristic food and so on. With the technical support of Weisheng Mini Program, the e-commerce Mini Program of "my Cake Workshop" was officially launched in March 2019, providing customers with online purchase and consultation channels, supporting customers to apply to become patrons, and participating in various forms of welfare activities.

In a short period of time, through rich online marketing activities, my family cake shop has won more than 4000 loyal fans, the brand has been further promoted, and laid a solid foundation for later sales transformation.

Full discount, limited use

"my family cake shop" has 15 yuan full discount coupons, which can be used after spending more than 188 yuan, which is valid within 15 days after collection, creating a sense of urgency to customers, promoting their consumption, and increasing the consumption of each order.

Bargain for one yuan, rapid drainage

"my family cake shop" is good at using Weisheng Mini Program's rich marketing plug-ins, has held a 1 yuan bargain activity, the original price of 138 yuan durian mango double cake, as low as 1 yuan to buy, attracting nearly 4, 000 people.

Accumulate steps and exchange gifts

Weisheng Mini Program step Bao synchronizes Wechat movement data, which can be used by users with authorization. "my family cake shop" in order to improve user activity, specially turn on the step count function, and support customers to use step coins to exchange whole wheat bread for free.

Recharge gift, online consumption

Charge 100 yuan to give 5 yuan, charge 138 yuan to send 15 yuan, charge 288 yuan to send 33 yuan, "my family cake shop" through full of instant benefits, let customers develop the habit of recharge consumption, so as to achieve the purpose of retaining customers.

Expand the guest team, improve the transformation

"my family cake shop" supports customers to apply online to become extension merchants, share goods and allow others to buy successfully, and customers can get a commission reward, which not only allows customers to make money while spending, but also greatly improves the conversion rate of customers. Mall orders soared.

Mini Program is essential if a company has its own brand and wants to protect and promote its own brand. Even if we do not develop a more functional Mini Program, only as a tool for local influence, local marketing, Mini Program is also very important.

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