Shulou(Shulou.com)06/03 Report--

According to the 43rd Statistical report on the Development of China's Internet in 2019, as of December 2018, the number of mobile Internet users in China reached 817 million, accounting for 98.6% of the total Internet users. This shows that China has fully entered the era of mobile Internet, and among the many functions of smartphones, entertainment and communication and social communication are relatively favored by everyone. Mobile social communication such as QQ, Wechat, Weibo, Zhihu, Douban and Douyin has penetrated into people's lives. Mobile social communication has become people's rigid demand, and it has also ushered in the dividend era of mobile social communication.

Although we are in the era of mobile Internet social dividend, but for enterprises, the traffic dividend is disappearing, coupled with the increasing vigilance of users to advertising, and the fixed access to traffic (at present, Internet traffic has been monopolized by several major platforms such as BAT), the customer acquisition cost of APP has soared from the initial few yuan to three digits or even higher, for many enterprises. This huge cost of getting customers has become an unbearable pain in the development of enterprises, so for enterprises, in addition to the traffic of online promotion channels, they also turn their attention to the acquisition of offline and natural traffic. this is what we call the use of social networks to enable enterprises to form natural user growth, the use of social + deep links to achieve user fission growth. For example, Little Red Book has reached the app level of 150 million in five years and has successfully entered the app billion player club. Through the application of social media and deep link technology, Little Red Book has obtained a large number of product exposure and traffic on major social platforms, allowing users to achieve rapid growth and spread in a short time.

In the era of social networking + deep link technology development and application on the mobile Internet, MobLink deep link technology is helping enterprises to achieve app end user growth and activity, and increase user stickiness. If you are an operating dog, you must be familiar with the sharing function achieved through deep link technology, that is, our common user experience of jumping directly from app A to the corresponding page in B app. A brief introduction to the function of MobLink deep link, it not only supports the function of jumping from A to B corresponding page when app has been installed, after the user clicks the link to open the content page, MobLink uses openURL to determine whether the user installs app or not. If you have installed the scenario, open the link and click to open app, you can directly jump to the app corresponding page.

If it is not installed in the scenario, open the link and prompt the download button, guide the user to complete the download, support the user matching feature, open app to jump to the corresponding page, and support friend relationship matching, so that the sharer and the shared person will receive the corresponding reward in the corresponding scenario.

Introduction to the scenarios where MobLink deep links achieve split growth of users:

Recently, the final season of Thrones has become very popular on the Internet. Children's shoes who like to watch American TV series all know the app of Renmin American TV series. We will use Renren American TV series to access the MobLink deep link SDK to see how they have achieved an 8% increase in user downloads in a short period of time and an active increase of 14%.

1, to achieve product communication between users, users see their favorite videos and are willing to share for more people to see, click the share button.

2. MobLink converts the sharing behavior into links, which are sent to many domestic and foreign social software, such as QQ, Twitter or other social software, to achieve the spread of a variety of social media.

3. Optimize the link path. After entering the page, interested users can click the [download App] or [Open] button on the page to jump.

4. Automatically jump to the shared video in the corresponding scene of the shared Renren TV series App.

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