Shulou(Shulou.com)06/01 Report--

This article mainly explains why enterprises should have their own Mini Program. Interested friends may wish to have a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn why enterprises should have their own Mini Program.

Now, collect and answer the questions raised by customers recently, so that you can have a more comprehensive understanding of Mini Program.

Customer: what is Mini Program? can you explain it in detail?

Mini Program: OK. Mini Program is an application that can be used without download or installation. It realizes the dream that the application is "within reach". Users can scan or search the app to open it. It also embodies the concept of "leave after use", and users don't have to worry about whether to install too many applications. To put it simply, it is a light application software APP built into Wechat, which can achieve the effects and functions that can be achieved by the original APP, connecting all the scenes offline.

Customer: what are the types of Mini Program?

Mini Program: there are two types. The first is Mini Program which has been approved and officially launched. The second kind is store Mini Program, which can be approved on the public platform, but is not online for the time being, but has some functions of Mini Program, which can display basic information such as company introduction, address, telephone number, store photo, etc., and can also be found in nearby Mini Program.

Customer: who can apply for registration with Mini Program?

Mini Program: developers whose subject type is individual, enterprise, government, media or other organization can apply for registration with Mini Program.

Customer: how to register and apply for Mini Program?

Mini Program: if it is an individual or subject with a Wechat official account, and the official account has been certified by Wechat, it can be submitted for registration directly in the official account. For an uncertified official account, you need to hand in the information again and pay for authentication. If it is an individual or subject who does not have an official account, you need to click "Mini Program" on the home page of Wechat public platform to apply for registration. after the registration request is passed, submit the information and pay for authentication. Specific process: ① account application-② payment application-③ online production (dazzling shop backstage)-④ package download-⑤ code upload-⑥ submission review-⑦ release online.

Customer: how long will it take to launch the review?

Mini Program: within 7 working days, you can notify the administrator / Mini Program backstage to check the progress in the official account.

Customer: after Mini Program is online, how to find your Mini Program?

Mini Program: there are two ways, the first, directly enter the name of Mini Program search. Such as searching for "KFC, Starbucks". Second, download the QR code scan code in the background of Mini Program.

Customer: how to make your Mini Program search top?

Mini Program: the main factors that affect Mini Program search ranking are as follows: first, the launch time of Mini Program (accounting for 5%), that is, the earlier Mini Program goes online, the more advantageous it is. Second, the more keywords Mini Program describes exactly match, the higher the ranking (10%). Third, the keywords in the title appear once, and the shorter the number of words in the overall title, the higher the ranking (35%). Fourth, the more WeChat Mini Programs users use, the higher the ranking (50%). At present, the ranking rules change at any time, but these aspects are still the biggest factors, and the keyword occupation of Mini Program is very important, the earlier the release, the smaller the competition, but also can achieve the effect of bullying screen.

Customer: how to set Mini Program keywords?

Mini Program: Mini Program supports 10 different promotion keywords, which can be changed once a month; the keywords set by Mini Program are related to business, products, services, brands and so on.

Customer: what is the recommended scope of "nearby Mini Program"?

Mini Program: you can see Mini Program within 5 kilometers from the "nearby Mini Program".

Customer: what is the specific situation of Mini Program related official account promotion?

Mini Program: the ordinary Mini Program capability associated with official accounts is open to all official accounts; a maximum of 13 Mini Program can be bound to one official account (no more than 10 subjects are consistent, and no more than 3 subjects are inconsistent). A Mini Program can be bound by up to 3 official accounts. After the binding is completed, the Wechat client portal will take effect within 10 minutes.

Why is it that the sooner businesses launch Mini Program, the more beneficial it is for their own development?

1 keyword occupation to preempt user traffic

The name of Mini Program is unique. If you don't register, it will be preempted by competitors. Early registration can block user traffic.

2 built-in 900 million user traffic

Relying on Tencent, Wechat's more than 900 million user base, and the escort of Wechat's father, Zhang Xiaolong, Mini Program's birth with the golden key has attracted much attention.

3 good user experience

Mini Program data is in the cloud, does not need to be installed, does not occupy memory, does not force attention, that is, scan and use, and then leave, the user experience is simple and convenient, and the most important thing is that it does not take up the phone's memory.

4 new and effective marketing channels

Mini Program not only has the function displayed by the enterprise, but also can connect all the connected scenarios offline, which plays an important role in the B2B and B2C marketing scenarios of enterprise merchants. Mini Program can achieve almost all the services that APP can provide, and the development and promotion and operating costs of Mini Program are much lower.

In terms of the current form of the dividend period of the mobile Internet, Mini Program will become a new profit point, and with the strong support of Wechat for Mini Program and the continuous increase of various functions, Mini Program has shown a strong influence in various industries, which will bring a huge business opportunity for all industries. Some Internet giants and famous enterprises have moved in one after another, launched their own corporate brand Mini Program, and tasted the sweetness of the first wave of Mini Program traffic dividends. You may still wait and see, but the opportunity is fleeting and the market will never wait for anyone.

At this point, I believe you have a deeper understanding of "why enterprises have their own Mini Program". You might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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