Shulou(Shulou.com)06/02 Report--

Editor to share with you what you need to know about the operation of the website, I believe most people do not know much about it, so share this article for your reference. I hope you will learn a lot after reading this article. Let's learn about it together.

I. definition of website operation

I define this concept by the work content of the website operation, which is a series of work around the website platform in order to improve the popularity of the website, the traffic of the website and the number of users of the website.

Second, the work content of the website operation

The content is also based on the website platform, including content output, event planning, content cooperation and traffic data analysis. The main purpose is to enhance website traffic and maintain users. My summary is as follows:

1. Make the website content output plan, complete the content editing plan, and ensure the quality of content output.

two。 Responsible for the production, operation and maintenance of website thematic content, column page and activity page content

3. Grasp the development trend of the industry and the trends of competitors, and formulate corresponding operation strategies.

4. Responsible for the content cooperation and resource exchange of the website, aiming at improving the data indicators of the website

5. Responsible for website traffic statistics, collection, collation and analysis, timely recording, feedback and tracking of problems found.

III. Work skills required for website operation

To do a good job of website operation is not easy, you need to have excellent operational knowledge and work skills in order to ensure the continuous operation of the website and maintain rapid development.

1. Understand the industry

Before doing website operation, you must understand the whole industry, grasp the development trend of the industry, the goal should follow the development of the industry, understand the knowledge of the whole industry, so that the goals and plans can be clearer and more accurate. See clearly the current position of the enterprise, understand which competitors and their operational strategies, formulate corresponding operational goals, and strive to surpass the competitors.

two。 Copywriting skills

Copywriting is the basic knowledge of website operation, and the foundation of website content collection, arrangement, organization and typesetting is necessary. A good website operation should have strong copywriting skills and continuous content output, such as website title, page title, page planning, column content, and many other places need good copywriting skills.

3. Page planning skills

Website operators can not avoid planning a lot of special pages, here roughly explain the process of activity page planning, first of all, clear the purpose of the activity, to ensure that the logic of the entire activity page is clear.

The content section of the page includes: activity title (New year Festival) + activity time (12.31-1.2) + activity prize (three sets) + activity participation method (send on registration) + activity flow (online registration-offline collection) + activity participation conditions (for new users only), etc., each piece is as concise as possible, the logic is clear, the participation conditions are as simple as possible.

4. Knowledge of website optimization

More people are familiar with website optimization: content is king and outer chain is king, but it is far more than that. On the basis of ensuring content and website structure, we should build more internal and external links of the website, rationally lay out the structure of the website, optimize the distribution of website codes and keywords, and maximize the convenience of search engines. Website optimization helps to improve the weight of the website, and is conducive to the ranking and traffic of website keywords. In the current situation of decreasing traffic, it is indeed helpful to make efforts on website optimization.

5. Data analysis ability

At present, many website statistics tools can view website data, including Baidu statistics, webmaster statistics, 51 statistics, need to sort out daily visits, visits, daily top10 keywords and other data, summarize and analyze the keyword information and browsing data that enter the website, use the data to analyze the operation status of the website, and analyze which aspects of the website need to be further strengthened.

6. Cooperative negotiation ability

Sometimes need to cooperate with other websites to exchange quantity, exchange resources, etc., all need a certain communication and negotiation ability, but also to be clear about their own purpose and resources on hand, to figure out what kind of resources they need, and what kind of resources they can get. Hope to be able to get their own resources as much as possible in the game to achieve their own goals.

The above is all the contents of this article "what do website operators need to know?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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