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Editor to share with you what is the reason for the low utilization rate of Mini Program users, I believe most people do not know much about it, so share this article for your reference. I hope you will learn a lot after reading this article. Let's find out about it!

Although Mini Program has the absolute advantage of "ready-to-go", it also has certain disadvantages, but it is precisely because of its convenience and quickness that it is very easy for users to enter Mini Program, but it is difficult to open it for use or even forget it. This is also the problem that WeChat Mini Programs's merchants find that they can not retain users during their operation. In fact, if they want to retain users, they need to consider many aspects.

Product positioning is "the most critical"

First of all, the basic reason why WeChat Mini Programs can not retain users for many businesses is that he did not do product positioning, market positioning, user positioning and so on at all during the development stage. for example, code-scanning bikes are more often because users have this demand for "cycling demand" every day, then the corresponding use frequency and the probability of user retention will be much higher. Therefore, it is not difficult to find that product positioning is the key to the retention of users, only to really achieve the product to solve the needs of users and convenience, it is easy to develop the fixed behavior of users.

User experience is "primary"

Of course, what can't be ignored is whether the functions provided by WeChat Mini Programs can give users a good sense of user experience. relatively speaking, the reason why many users are not in use is more because of factors such as inconvenience or complex operation flow, so the functional attributes provided by Mini Program also need to pay great attention to the user behavior and experience in the development stage. Can really be accepted by users and use, do not add functions for the sake of functions is often too complicated interface features to make users disgusted.

"retain users" in operation and marketing

Finally, in addition to product positioning and user experience, the most important thing is that merchants need to flexibly use the marketing tools of Mini Program to "retain users" during the operation of Mini Program. For example, a variety of activities such as low-price offers, group purchase seconds, commission sharing and other activities can effectively tap their own user groups, and use user data analysis to grasp user psychology. Only by doing a good job in every step of the marketing operation can Mini Program bring more users to businesses and be able to build their own "private domain traffic".

The above is all the contents of this article entitled "what is the reason for the low usage rate of Mini Program users?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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