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This article mainly explains "what are the ways to find seed users". The content of the explanation is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what are the ways to find seed users"?

A new product that no one else knows about will be used by tens of thousands of people, and no one can do it except tuhao. The wisest way is to find your own "seed user". The more accurate you find it and the better you maintain it, the faster it can help us spread the market and reach more target groups. This is called point-by-point play (Xiaomi mobile phone did the same at the beginning). Everything is difficult at the beginning. in order to help more new partners in website operation find ideas, he Yang came to talk to you about the search for "seed users" in website operation.

In fact, it is very simple. There are two most common ways to find "seed users" of products:

First, find people you are familiar with (give full play to your personality)

If your personality charm is strong enough, and the positioning of the product crowd is more popular, you can start with the friends around you (if you know a few more celebrities, you can chuckle), based on trust, many people will believe in the recommendations of people they know, so many WeChat businessmen start from the moments.

But often we have a misunderstanding when we start from our friends, blindly want our friends to buy their own products, in fact, this idea is a short-sighted performance!

Think of it this way: how big is the moments and how many people can there be? How much consumption potential is there? So, if you advertise on WeChat moments and just want them to buy something, you are making a big mistake.

Remember: we choose moments to promote, the ultimate goal is not to get them to buy things directly (of course they can buy the best), but to help us forward and share, according to the "250" law, if every friend you see can help you promote it, your target user base will grow geometrically.

Therefore, when you organize a promotional copy, the starting point is not to stimulate the transformation of transactions, but to stimulate forwarding and sharing, so that more people know you. If users have great interest and want to know more or get more benefits, at this time we can set the threshold!

Compared to how Yang has seen before an App promotion method, the specific remember is not very clear, the general idea is to promote with the help of Wechat moments, as long as you successfully register on the WeChat official website, wait until after the App online download (the ultimate goal), and then log in to your own user center to get cash red packets, more interesting is the successful users, there is an exclusive promotion link and QR code to share to the moments. As long as someone successfully registers through their own sharing, they can still get a cash back (stimulate communication).

Second, take the initiative to find the target fish pond

In addition to making use of acquaintances in the circle of friends, we can also take the initiative to find the first batch of "seed users" of the product. There are many ways to give you some ideas:

1. Forum

After positioning the product crowd, you should have a clear understanding of the users of your product. At this time, we can find some big forums related to your product, or a relevant section above the forum.

The best way to find relevant forums is to use search engines with the use of advanced search instructions (such as "intitle: keyword inurl:bbs", etc.), so that we can quickly locate forums with high relevance.

After entering the forum, what you need to do is to register the account, improve the information, sign in every day, send more posts and reply posts, have a good relationship with the moderator, usually plug some red envelopes and so on (although it is very vulgar, but very useful, ), if it is a top recommendation, you may need a little more money, as long as it is to increase the exposure.

2. Post it.

The crowd base and activity of the post bar are quite high, but you must find a post with high relevance. You can generally build it yourself, or promote it in other post bars (recommended). If you have a post bar administrator, can you contact the post bar administrator? can you spend some money to get a top recommendation? if there is no post bar administrator, you can often go to the top post (or with the help of some top posting software) to create some popularity, which may require specialized personnel to operate.

3. QQ group

Through the keywords of related products and target people, we can quickly locate our target QQ group, stay active after joining, show up every day, help others solve problems (it doesn't matter in large and small conversations), and often reveal what we do in chat.

The most direct way is to have a good relationship with the group owner (figure it out for yourself). You should know that a recommendation from the group owner may be more effective than you toss about for a long time; even if you don't recommend it, once in a while, as long as it is really good for the user, it will not be kicked out of the group.

4. SNS community

The user activity of this kind of platform is very high, and the coverage of the user base is very wide, so we can easily locate our target user group, such as Douban, there are many groups above, we can join some highly relevant groups, participate in the discussion, or post some knowledge-sharing articles, and then repost to the group, regularly update and maintain, maintain a certain exposure, if you stick to it. If the quantity is large enough, the effect is still good.

5. Soft text

If you have good writing skills, you can write some soft articles, and then pay to put them on platforms with high relevance (such as soft Street). If it is a knowledge-based article, you can directly submit some platforms, which is also a good way. He Yang's official account is to accumulate the first batch of "seed users", and they all act spontaneously, so their loyalty is relatively high.

6. Business cooperation

Find some cooperative promotion, such as official account recommendation, hard wide, etc., the premise is also to locate your target user group, when looking for resources to cooperate, find that kind of platform with high relevance, for example, the target population likes to travel, find some self-media accounts of tourism, and recommend it in the picture and text message.

7. Activities

This form is preferred by many businesses, the benefits of activities can quickly catch the attention of users, high interaction, good communication!

But when we start to pull "seed users", what kind of needs should we solve to locate your activity copywriting? New products let more users know you, or let users use your product directly, or why users use your product, is what you consider when planning copywriting.

In addition, after the activity flow is designed, we should repeatedly consider these four points:

A. can it attract the attention of users? Highlight the topic in the shortest possible time

B, can you let the user have the impulse to understand? -- what kind of needs do users meet?

C, how to establish interaction with users? -- how to participate

D. what is your ultimate goal? What do you want users to do

E. can it cause users to forward and share spontaneously? The spread of the virus to let more people know

There are many ways to attract the first batch of "seed users". We will not repeat them here one by one. After we have formulated the methods to attract "seed users", we need to formulate a detailed implementation plan to ensure that it will be carried out. As a website operator, you need to test the following points:

First, choose one or two promotion methods as the focus, others can be used as auxiliary promotion; choose the most appropriate promotion method rather than the most comprehensive one

Second, formulate a detailed number of implementation

For example, using forum promotion, how many articles should be posted every day, which sections should be posted, which articles should be placed at the top, and so on.

Third, who will do it?

It is still necessary to put it on the head of personnel, allocate reasonable personnel according to the quantity, and establish a strict assessment mechanism.

Fourth, you should take the lead in the direction of the material:

Through the analysis of user needs, determine what kind of content to publish every day, if it is an activity promotion, what is the direction of copywriting? How do you interact with users (such as following Wechat, joining QQ group, registering on the website, downloading and using)? Etc.

5. data tracking:

This is also very important, through data analysis to observe the growth of new customers after each customer acquisition, which channel has the largest number of new customers, so as to adjust the optimization scheme in a timely manner; if it is Wechat promotion, we need to monitor the amount of forwarding sharing. If it is hard publicity, we have to monitor the number of clicks. If it is soft, we should roughly measure the amount of reading. If it is an article from a forum or post bar, we need to observe

Thank you for your reading. the above is the content of "what are the ways to find seed users?" after the study of this article, I believe you have a deeper understanding of the method of finding seed users. The specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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