Shulou(Shulou.com)06/02 Report--

If you want to rank a large number of keywords like "58.com", you need to solve three major problems.

1. The problem of key words

2. The problem of URL

3. The problem of content

The problem of keywords on the website, the keyword matrix method used by 58.com has been mentioned before. Of course, the keyword alone is not enough, and then we have to solve the problem of URL and content.

The solution of URL

Here, there are a large number of keywords, so many keywords how to reasonably assign them to different pages, and what should the corresponding URL format of each page look like?

First, take a look at the URL format for the following situations:

The URL of Nanning 58.com 's house rental catalogue is http://nn.58.com/zufang/.

After selecting Qingxiu area, URL is http://nn.58.com/qingxiu/zufang/.

Plus the screening condition that the rent is "less than 500yuan", URL is http://nn.58.com/qingxiu/zufang/b1/

If you choose a screening condition with a rent of "500-100 yuan", URL is http://nn.58.com/zufang/b2/

Coupled with the screening condition that the hall is "one room", URL is http://nn.58.com/qingxiu/zufang/b2j1/.

The following points can be seen from the above URL strategy:

1. With each attribute added, the URL is different.

2, the same attribute, different conditions, URL is also different.

3. The directory of URL should not exceed 3 layers as far as possible. If there are too many attributes, you can combine them within the same layer. For example, if "500-100RMB" plus "one room" is added, URL will not end up with / b2max j1max, but / b2j1/.

Through this URL strategy, 58.com can ensure that each keyword in the keyword matrix can have a different URL allocation, and each month these URL levels are controlled within 3 layers, making the URL shorter and easier to spread.

Solution to the content:

Now that the keywords and URL are solved, it's just a matter of content. We know that if a page wants to get a good ranking, it must meet the needs of users. So "58.com" automatically generated so many pages, how to meet the needs of these keywords? You know, there are millions of demand for renting houses in Nanning alone, and 58.com is too busy to arrange more editors. Therefore, 58.com uses a small technique, that is, the strategy of "resource reuse", to solve the problem of content. To make it easier to understand. Suppose there are only 5 rental information under the housing rental column of "58.com in Nanning", recorded as A, B, C, D, E.

Among them, A, B two information in line with the "Qingxiu 500 yuan less than" rental information. Then you can take A, B two information to one of them, A, B these two information in line with the "Qingxiu 500 yuan below" rental information. Then you can take An and B information to meet the keyword needs of "Qingxiu below 500 yuan" as the content of the page where "Qingxiu below 500 yuan" is located.

While B and D meet the demand of "500-100 yuan per room", then you can use B and D information to meet the keyword demand of "500-100 yuan per room" as the content of the page where "500-100 yuan per room" is located.

By analogy, although it is only 5 pieces of rental information, but after classification, it can be reused to meet the needs of many keywords. In this way, limited resources can be used to solve unlimited content problems. This can be carefully observed by 58.com to see if a large amount of content has been reused on different pages.

What's more, there are at least hundreds of thousands of users posting information on "58.com" every day, and millions of items are updated every day. And these contents do not need to be published by "58.com" himself. It only needs to do a good job of content audit and resource scheduling.

58.com has easily created hundreds of millions of keywords for itself by solving the two major problems of keywords, URL and content. In terms of probability, it is more than enough to win the ranking of 550000 keywords.

Tongli, the early Zeng Qingping SEO in the Tuba Rabbit website decoration effect picture is also used this strategy, you can also take a look. But before this site is mainly URL use flattened structure, in fact, is not conducive to modification and maintenance.

For example, can your industry also use this strategy to produce a large number of key words? If you can find a way to solve the key words, URL, content of these three problems, I believe you do an industry station, is not a big problem.

Original source SEO: www.qingpingseo.com reprint please indicate!

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