Shulou(Shulou.com)06/01 Report--

How to analyze the common performance and causes of the downgrade right of the website? in view of this problem, this article introduces the corresponding analysis and answer in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible way.

The reduced right of the website often appears in the process of website seo optimization, of course, most of the time is not deliberately done by the website maintenance staff. This kind of situation is often caused by some small misoperation when webmaster and SEOer optimize the website. And of course, there is no need to make a fuss, as long as the root cause, and then the corresponding processing can gradually restore the weight of the site.

Steamed stuffed bun in the SEO optimization process to observe and organize some websites are down the right of the common performance.

1. The number of websites has dropped sharply.

In general, it is normal for the number of websites to fluctuate slightly, especially for medium and large websites. However, when the number of websites is reduced significantly in an instant, it is also a manifestation of the right of websites to be lowered.

Reason analysis: the basic principle for search engines to eliminate included pages is to delete duplicate and illegal spam content. Therefore, when the number of websites decreases sharply, the originality of website content should be considered first. If there is a large amount of copied or pseudo-original content in the website itself, the update of the original content should be strengthened.

When you encounter such problems, you must be vigilant. For example, at a certain station, the collection of more than 200,000 is suddenly destroyed, leaving only more than 30,000. If measures are not taken in time, then.

The 2.site or domain domain name is not in the first place.

Site and domain are both high-level instructions for search engines, but domain is not applicable to every search engine. Normally, through the site or domain domain name, the home page of the site will appear at the top of the search results. Therefore, when the home page of the site is not in the first place, it means that the search engine has reduced the right to the site. The performance of the right to drop this kind of website is called "the bottom of the home page", which belongs to a kind of reminder of k station.

Reason analysis: as this right reduction situation is like a search engine sounding the alarm to the website, we should immediately analyze the potential risk factors of the website from all aspects. For example: the recent stability of the server, whether the frequency of website content updates has changed suddenly, whether it has been implicated by friend chain sites, whether it has been substantially revised, and so on.

3. Only the home page is included in the website.

The performance of the downgrade right of this kind of website belongs to the "upgraded version" of the above situation, and only the home page of the website is left when querying the pages included in the website. In addition to the fact that many new webmasters are still included in the home page by search engines after time optimization, the occurrence of this right reduction can basically be recognized as the site has been k.

Reason analysis: first of all, make sure that there is no illegal information on the site, and then consider whether the site has not been updated for a long time. In addition, the factor that causes the website to be k is probably due to the instability of the server. Of course, it is undeniable that there are websites that have been implicated by friendly chain websites.

4. The ranking of single or multiple keywords fluctuates greatly.

General websites have been using white hat seo optimization techniques to optimize the site, there are rarely multiple keywords significantly reduced at the same time. This is obviously not normal when most of the keywords on the site decline in a large area at the same time.

Reason analysis: when there is a large decline in the ranking of keywords on the site, first consider whether the site has improper black hat soe optimization. Secondly, the survey of website keyword ranking fluctuations is a case or a common situation. If it is a ubiquitous situation, it is likely to be a major adjustment of the search engine ranking algorithm. In addition, you can also observe whether the site at this time there are several kinds of the performance of the right to be reduced.

5. The collection of the website disappeared completely.

Imagine that a website is included by a search engine and then disappears overnight. Perhaps this is the problem of the search engine itself, but it is more likely to be caused by the disadvantages of the site itself. From included to nothing, this shows that the site has been "completely" abandoned by the search engine "preliminary".

Analysis of the reasons: with reference to the performance and reasons of several websites mentioned above, the most likely reason is cheating.

This is the answer to the question on how to analyze the common performance and causes of the downgrade right of the website. I hope the above content can be of some help to you, if you still have a lot of doubts to be solved. You can follow the industry information channel for more related knowledge.

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