Shulou(Shulou.com)06/01 Report--

In this issue, Xiaobian will bring you about how to write website title keywords. The article is rich in content and analyzes and narrates from a professional perspective. After reading this article, I hope you can gain something.

A good website title can guide netizens to click on the website and bring more traffic to the website. So how to write the website title keyword correctly? Let's first learn about several common titles written on the Internet.

The first kind, in order to seek the website keyword ranking, so as to carry out title keyword stacking. I have to say that this is a very good way to get a website ranking,(Baidu official article reminder: prohibit tltle keyword stacking, so as not to be k. See Baidu webmaster platform) But there is a risk of Baidu punishing the website, if the website is punished, it will not be worth the loss.

The second kind, did not pay attention to the title, just casually wrote on the brand keyword. Do not understand website optimization, do not understand the importance of title to the website. Therefore, he did not pay special attention to it, but filled it out casually.

The third kind, often said in the industry,"four but three, three but four, two but five" principle. It means that four-word keywords should not be repeated more than three times, three-word keywords should not be repeated more than four times, and two-word keywords should not be repeated more than five times. For example: "network marketing" this four-word keyword, when writing title, can only appear at most three times. If it appears once, Baidu will add one point to your ranking, appear twice, Baidu will add one point to you, appear three times, Baidu will add one point to you. And when you appear four times, Baidu may think that you are a keyword stack, and there is no ranking at once. Similarly, three-word keywords, two-word keywords, and so on.

Share some personal tips on how to write website title keywords.

First, site positioning, find out the core competitiveness of the site, the most unique and most attractive to netizens click on the unique characteristics, in a word is "you have no I have, you have my superior, superior" website characteristics to be reflected in the title. For example, many e-commerce websites and medical websites are accustomed to using the word "official website," thus increasing the trust of the net name to the website. There are also some training, food websites, you can add some safety certification, to show the quality of your website, different, to guide netizens to click.

Second, the control of the number of titles. It is usually controlled within 30 Chinese characters, or within 64 characters. If more will be displayed in Baidu results page is incomplete, the theme of the site has an impact. A lot of title writing does not pay attention to the title word control, so that it is too long, the display part is incomplete for the website theme expression, it is difficult to cause netizens to click. Note that the first seven words of title have the highest weight and decrease in turn.

Third, rational use of Baidu word segmentation technology and complete matching principle. Baidu word segmentation technology is a simple understanding of the long tail keywords split. For example, Chengdu network marketing promotion training, Baidu can be split into Chengdu network, Chengdu network marketing, Chengdu network promotion, Chengdu network marketing training, Chengdu network promotion training and so on. Some of them look like permutations. In order to get more keywords, so as to get more website traffic. For the principle of perfect match, it is the netizen to enter the word in Baidu input box, and the website title display is exactly the same. For example, Chengdu network marketing promotion training, when netizens input Chengdu network marketing, website title belongs to complete match, ranking will be higher.

The above is how to write website title keywords shared by Xiaobian for everyone. If there is a similar doubt, please refer to the above analysis for understanding. If you want to know more about it, please pay attention to the industry information channel.

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