Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the benefits brought by WeChat Mini Programs". In daily operation, I believe many people have doubts about the benefits brought by WeChat Mini Programs. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful for you to answer the doubts about "what are the benefits brought by WeChat Mini Programs?" Next, please follow the editor to study!

The benefits brought by WeChat Mini Programs

1. Buy one-sided growth.

The concept of C-end users continues to upgrade, with the development of science and technology, people are more willing to use convenient, fast and simplified ways to buy goods or enjoy services.

2. Enlarge the existing resources.

At this stage, both flow, capacity and incentives are infinitely magnified. For example, the proportion of running water rebates in WeChat Pay merchants is increasing. And Wechat in the Mini Program development of this year, increasing a number of Mini Program entrances, who does not want to share this traffic cake? The development of enterprises needs a steady stream of users. Backed by Wechat 1 billion users, Mini Program can provide a large number of users for enterprise development.

3. Provide a new platform.

The emergence of WeChat Mini Programs provides a new platform and new channel for the development of traditional enterprises. Through WeChat Mini Programs, traditional enterprises can achieve a series of functions such as promotion and marketing, so that enterprises can get new power and opportunities.

4. Greatly reduce the cost of the enterprise.

The emergence of WeChat Mini Programs can solve this problem. WeChat Mini Programs is the one with the lowest cost among many applications. And can save more money for the development of enterprises, so that enterprises will focus more energy on other businesses. Moreover, the business of many service industries is very dependent on regionality. even for decoration services with very different prices, no one will choose cross-city decoration because there is a high-quality and cheap decoration company in the neighboring cities. The nearby function of Mini Program is an opportunity to get a head start. As long as it is well-known among nearby residents, it will not be easy for other competitive enterprises to compete for customers. This is especially true in industries where the services of lock repair and moving are not so different, and the first opportunity is more important than anything else.

5. Make full use of the official account entrance to guide each other.

There are several ways to enter Mini Program from official account: sub-menu, brief introduction of official account, picture and text of official account, binding notice, and so on. If the company's official account has accumulated a certain number of fans, it can bind Mini Program to attract some fans to Mini Program. In addition to configuring submenus and profiles, Mini Program can also be inserted into each push article, and fans reading the article can jump directly to Mini Program to complete the corresponding actions.

6. Content + purchase conversion scenario.

Content is a very important interactive carrier whether it is a product or a community operation. Through the content, increase the noodle viscosity, improve the fan conversion rate. In the past, maybe we opened a Taobao store or a mobile phone store, and we needed a husband to form a QR code. Users would press the QR code to identify it, and then enter the store to register-place an order-pay. Now, through Mini Program, we can build the shortest purchase channel, identify the QR code, eliminate the registration step, and buy directly. Each step is omitted, which increases the conversion rate a lot. So the cooperation of official account content and Mini Program is a very good transformation channel.

7. Improve business efficiency.

Now many catering brands have launched the Wechat queuing function to enhance the user experience so that they don't have to queue at the door impatiently, and on the other hand, it also reduces the loss of users. Customers who are unwilling to wait in line and switch to other places are left behind because the waiting time is controllable.

For example, some more in-depth milk tea Mini Program can not only avoid queuing, but also order good milk tea at home and wait at the store. It's hard to get praise for this feature if you want to download APP, while the light form of Mini Program is just right. For Mini Program, its best development prospect is to move from social tools, payment tools and media tools into life tools to help users release storage space and improve production efficiency. Now is not the end of Mini Program, with the development of society and the progress of science and technology, Wechat is bound to continue to move forward in the next three years, leading the Internet ecology to change gradually.

At this point, the study of "what are the benefits brought by WeChat Mini Programs" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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