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The knowledge points of this article "what are the advantages of developing WeChat Mini Programs" are not quite understood by most people, so the editor summarizes the following contents for you. The contents are detailed, the steps are clear, and they can be used for reference. I hope you can gain something after reading this article. Let's take a look at this "what are the advantages of developing WeChat Mini Programs?"

What are the advantages of WeChat Mini Programs's use?

1. Improve the chances of users returning to the factory.

Mini Program also has different categories, click follow so that users have more opportunities to return. You can also achieve a very smooth LBS promotion function. By using the functions of nearby Mini Program, you can help merchants to cover the user base within five kilometers around. Mini Program can also achieve all the functions of the O2O platform. Mini Program is a completely independent product of the merchant, so it can well dock with the social resources in Wechat.

2. The combination of official account and Mini Program

Mini Program is through the official account platform channels, each official account can be associated with different subjects of several Mini Program this function, can become a new way of mutual promotion and advertising promotion, and then combined with different Mini Program jump functions to achieve more styles of skills.

3. More return rates

Create a closed loop between Mini Program and official account traffic, in order to create more opportunities to return, in the Wechat search list of the new Mini Program entry, will also show Wechat users have recently clicked on Mini Program.

4. Favorable retention rate

Mini Program can to a large extent to retain users, help businesses to get more and more users, after getting new users, businesses will be able to retain users, it depends on their own ability.

5. Increase the click-through rate

With the same advertising link, insert the outer link in the official account, read the original text and use Mini Program, the click rate of different Mini Program is also different, and the frequency of Mini Program opened in Wechat will also be increased.

6. Higher exposure

Since the emergence of mini programs, Wechat has also opened many entrances. Including discovery of Mini Program, friend sharing, group chat, search, nearby Mini Program, official account articles, Mini Program code sharing, official account custom menu and so on.

The above is about the content of this article on "what are the advantages of developing WeChat Mini Programs". I believe we all have a certain understanding. I hope the content shared by the editor will be helpful to you. If you want to know more about the relevant knowledge, please follow the industry information channel.

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