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This article is about what beginners need to master to learn SEO. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

First, front-end skills

The reason why the front end is mentioned in seo skills is mainly because you have to learn to understand simple html code and write simple html code, especially html5 code.

In the process of seo optimization, the html code is directly shown to the spider, and how the code optimization directly affects the smooth degree of the spider crawling.

Such as:

1. Simplify the html to make the page load faster

2. Reasonable code writing format to make spider analysis easier.

3. Reasonable sports H series tags make it easy for spiders to find the focus of the web page.

Of course, front-end skills do not require you to be very proficient, but the most basic need is to be able to see common html code

Second, server configuration capability

Whether the server is stable or not is directly related to the user experience and the smooth crawling of spiders. If the server is not configured, if there is a failure, it is easy to make the site paralyzed.

Common service configuration skills:

1. 301 steering setting

2. 404 file settings

3. .htaccess file configuration

4. Install related components to the server

5. Cooperate with the security and stability of the server (basic part)

6. Can operate all kinds of virtual space and VPS configuration

Again, you don't have to be proficient in server configuration like operation and maintenance, as long as you can do common configuration work, you know, we are doing seo optimization work, not network engineers.

Be familiar with the rules of search engine

The so-called "know yourself and know the enemy, a hundred battles are invincible" is a famous saying of military experts, in fact, it is applicable to any field, and it is the same for seo optimization.

As seo staff, the most important job is to make the website ranking rise, facing the object is the search engine, so we must have an in-depth understanding of the search engine operation rules and ranking rules.

Search engine operation mechanism

1. Grab

2. Filtering

3. Sex

4. Show

A brief summary is these four aspects, which is very simple, but it does contain a lot of details, such as

In order for spiders to crawl our website smoothly, we have to set up an external portal for spiders to crawl along the link.

When spiders come to our website, we have to find ways to make them understand, so we have to provide content that spiders can understand.

1. Text

2. Picture (with ALT attribute)

3. Hyperlink

In order to gain the trust of search engines, we need to do all the details well, such as website content, original content, update frequency, chain construction and so on.

Therefore, we must have a thorough link to the working principle of the search engine, which can be studied by looking at the documents provided by the search engine officially. Basically, we will not elaborate on those things here.

IV. User thinking

It's too important to have user thinking, because some of the results we need to work hard is to make users like it.

1. Cater to search engines

Only when the webmaster thinks from the point of view of the search engine, will he gradually understand what the search engine wants.

Solve user problem

Make users inseparable from it.

2. Cater to users

When the search engine problem is solved, in the end, the site we do must be faced with your real users, where you have to consider what your users want to find on your site. Put these important content on display in a conspicuous place.

Do not stand on their own point of view, according to their own preferences and habits to layout the site, then you are doomed to be a failed seo staff.

User thinking is really too important, if you do not have user thinking, it is difficult for you to gain a foothold in the service industry.

Marketing skills

In the final analysis, marketing is the study of human nature, through the understanding of human nature, the user's concern and attraction will be applied to our website, then the deal is not a problem.

Do seo is to let the site have a good ranking, when there is a good ranking users will come to our site, but if the site does not really grasp the hearts of users, then transaction conversion is also a very difficult thing.

In fact, marketing is very simple, which shows that it is similar to the user's thinking.

VI. Data analysis ability

The operation status, transformation and ranking of the website can be understood more thoroughly through data analysis.

The scope of data analysis

1. Analysis of website log data

2. Analysis of users' behavior habits.

3. Analysis of user transformation

4. Performance analysis of search engine

There are only four main points listed here, but there are many other points that can be extracted through data analysis.

Such as:

Data analysis of competitors

1. Learn about your opponent's website.

2. Know the layout of your opponent's keywords

3. To understand the construction of the opponent's foreign chain.

4. Learn about the opponent's inclusion.

Through data collection and collation, we can get some rules from the data, so that our optimization ability can be further improved.

The ability of data analysis must be learned. of course, before data analysis, you must first understand why you need data analysis, and when you have a purpose, go to the data to find the answer.

The ability to reduce complexity to simplicity

There are too many details to deal with in seo, there are too many processes to be carried out, people are like this, once they are busy, they will get dizzy and dizzy, making people feel that they are busy all day and do not know what they are busy with, so the busier they are, the more they will lose their original intention.

So, learn to turn complex things into simple things to do.

Such as:

Learn to put all the things together, and then divide them into several categories, and then divide them into small categories, so that only you will have a clear idea of what you are going to do today and what you are going to do tomorrow.

The ability to reduce complexity to simplicity applies to any industry, any field, no one has said it before, brother Xing emphasizes it here.

By mastering 7 skills, you are already a qualified seo optimizer, not fast, step by step.

# 1. If you have any views or different suggestions on this article

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Thank you for reading! This is the end of this article on "what beginners need to master in learning SEO". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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