Shulou(Shulou.com)06/03 Report--

With the increasingly powerful computer processing power, the value brought by big data has increased exponentially. Big data optimizes the allocation of resources, improves people's decision-making ability, and drives the transition from "information society" to "intelligent society". Use big data to do a good job in the fine operation of Internet products, this kind of thinking is recognized by everyone, then how to start specifically?

Today, we analyze how InfoBeat uses big data to boost business growth from three aspects: users, management and operation.

Fully understand users' preferences and look at the data

In order to optimize the existing functions in the operation link, we must have an insight into user behavior, grasp the real purpose of user decision-making, understand user attributes, and provide a basis for product function optimization, so we need to use data analysis technology.

Infobeat intelligent data platform provides convenient built-in operation analysis template, and common analysis does not need to be configured, which can help enterprises to judge users' preferences from the point of view of user addition, user activity, user retention and page access analysis. At the same time, there is a special user insight system to provide a basis for product optimization from the aspects of user behavior, user clustering, user profile and so on.

Flexible monitoring of business status and custom management

Each role personnel can customize the data panel according to the needs, monitor the core data indicators in real time, grasp the operation status of each business of the company, help adjust the product / operation strategy in time, and verify the effect, closed-loop decision chain, the global management of data guidance is more efficient.

In addition to providing operational analysis templates, InfoBeat has also established four sample models through big data, including event analysis model, retention analysis model, funnel analysis model and combination analysis model, which is convenient for APP operators to test and analyze in the promotion and launch stage and improve the products. In addition, it also provides a multi-angle data display, including global display, data Kanban, data reports, comprehensive and detailed data, unified Kanban real-time update, and 10 million data second response, making the data more flexible and simple than ever before.

Timely response of operation strategy and rapid access

According to the results of data analysis, it is necessary to have the ability of data application to mine potential scenarios, empower products through operational strategies, reach users quickly, and provide users with more value.

The significance of data application is to intelligently associate the analysis results with the strategy, execute the decision in time when the scene occurs, and realize the intelligent operation.

The data application plate is the core value of the InfoBeat intelligent data platform. Operators can use the massive data application tools provided by the platform to help enterprises quickly distribute operation strategies. Through the configuration of policy templates, a variety of policy responses are formed, and events in different scenarios are customized to support operational actions quickly. Not limited by the rhythm of product development, immediate response, do not occupy the resources of the team.

An example of a scenario:

Pushing birthday greetings to users on their birthdays is one of the important ways for operators to retain users, but with the increase in the number of APP on users' mobile devices and the same way of blessing, the performance of this method is not satisfactory.

Tool applications:

Operators can use the massive tools of the InfoBeat platform (such as pop-up window tools, music player tools, etc.) to add custom birthday wish copywriters and songs. When users open APP on their birthday, they can not only see the blessing words displayed in the pop-up windows, but also hear birthday wish songs, bringing a different experience to users.

About InfoBeat

InfoBeat intelligent data platform, born in Shenzhen Yuejin Operation Technology Co., Ltd., is a domestic professional data service provider with rich industry experience in the field of data operation and application. It is committed to optimizing product operations for financial, government, enterprise and Internet industries, enriching product-side data applications, delivering one-stop product operation services, and helping to achieve business growth.

At present, InfoBeat has served many well-known institutions, such as State Grid, Southern newspaper, Liaoning Mobile, contractor Bank, Everbright Securities, Bank of Tianjin, Henan Agricultural Credit, BYD, etc., helping to achieve industrial upgrading and business leap.

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