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This article mainly explains "what are the ways for the website to reduce Baidu's punishment and quickly restore rankings". The content in the article is simple and clear, and it is easy to learn and understand. let's study and learn "what are the ways for websites to reduce Baidu's punishment and quickly restore rankings?"

What should be done before the revision of the website

1. Make a backup of all the contents of the website in order to avoid errors. You can copy all the files from FTP. In addition to backing up the contents of the website, you'd better also go to the space merchant to back up the database. Be careful to sail for ten thousand years. Don't get mad after the revision error.

two。 Go to the robots.txt file to set, robots.txt is the first thing that search engines grab, this thing can tell search engines what content can be crawled and what can't be crawled. Use robots.txt to block out all search engines, do not let search engines crawl, otherwise you change this piece today, spiders grab this piece to build new index data, the next day you modify another piece, spiders re-establish index data, this will make Baidu spiders feel disgusted, directly K you thousands of miles away.

3. Notify the friends of all friendly links and let them remove their links first. the decline in the ranking of many websites is mostly due to the failure of friendly links. If you do not notify them, others will directly withdraw them. You don't want others not to notify you when they change the site.

4. Before shutting down the website, it is best to apply for a Baidu webmaster platform account, and then go there for [closed site protection], according to the revision time. If the revision time is longer, then apply for Baidu closed site protection. If the revision is only one or two days, then go to robost for blocking. Do not know where [closed station protection] is, you can Q me.

What should be done in the revision of the website

1. There is a clear policy to establish the direction of revision, to make a detailed revision plan, how to change the title, how to navigate, how to change the layout of the website, and so on.

two。 If you delete the previous links, then use the txt text to write down which links are deleted, otherwise these links will become dead links after the revision, and then submit these dead links to Baidu, and then do a good job of 404 pages.

3. Revision of the title: when many friends are working on a website, they often find that they have just been included online and feel that the title does not match, so they want to modify the title, resulting in Baidu locking you up in a small dark room for examination and approval. if the site is a new site, the modification of the title has a great impact, but it has to be changed, so you should write a title that conforms to the site according to the content of the site, and do not pile up keywords.

4. Revision of navigation: navigation should expand long-tail words according to core keywords, layout from left to right according to users' needs, and remove useless navigation. I have seen some irrelevant information such as [data download], [online message], [corporate recruitment] and so on in many enterprise stations, and also put [about us] in a position second only to the home page, if it is not a website promoting brands. It's best to put [about us] at the back and put the user's biggest concern first.

5. The layout revision of the website section: from the users' browsing habits, they all have the "F" golden line of sight browsing habits from left to right and from top to bottom. Therefore, if users care about the product, they will put the product on the top. If the user cares about the company brand, put the company introduction and honorary qualification on it. If you don't even know about your customers, you still say you will optimize it?

6. The revision of the inner page plate: each page has duplicate content, which is commonly known as "template text". If these "template text" are too much, it will lead to too much similarity on the overall page of the site, therefore, to reduce the occurrence of these repetitive content, remove what can be removed, and try to achieve the ratio of new content and template text to 6:4. In short, the less template text, the better.

7. In addition to the template text, there is also new content, it is best to increase the new content and reduce the proportion of the template text on the page. The article is best in the form of both pictures and text. Use Baidu's official data to find the content that users care about most. The content is not too much or too little. It is precisely able to meet the needs of users. Some websites update articles all day long, but the updated articles are not at all close to users, updating a lot of content. So is it true that real users can't find what they want? for example: originally, the site only needs 10 articles to solve all user problems, but you have to update 200 articles, when real users come to visit your site, is it difficult to find the 10 articles he wants to read?

8. Website link revision: for some seo personnel, they most like to insert website keywords in the daily updated articles, and then link to the home page, thinking that they can vote for the home page, which is very unreasonable. In fact, even if the articles are not interspersed with keywords to do the link back, there is a link back to the home page on navigation and breadcrumb navigation, and some websites even have link home page links at the bottom. If you still interspersed the article, wouldn't it be superfluous? Don't post articles in order to get back to the chain, think about your customers and cherish your customers.

9. The revision of the aesthetics of the website: many people want to revise the website, partly because their own website is not good-looking and not as good-looking as that of others, so it has to be revised, but the aesthetics of the website is only one factor that affects the user experience. Compared with the above 8 points, the proportion of the aesthetic degree of the website is slightly lighter. If you want to be beautiful, there are a lot of beautiful templates on the Internet, so there is no worry that the website is not beautiful at all. What I mean here is that the typesetting is clean and tidy, and there are not too many pop-up advertisements and dialogs. Once again, when I was browsing a website, it was quite clean when I first entered. Within two seconds, all kinds of online customer service popped up, accounting for more than half of the screen. I decisively shut down the website.

III. What should be done after the revision of the website

1. When all the pages have been revised, it feels OK, first of all, check all the dead links of the page to see if there are dead links on the page, if so, see if you have done 404 pages, and then check whether 301 redirects have been done. If you don't do it, do it.

two。 After the dead link is not available, you can go to the robots.txt setting to let the search engine grab and unblock it.

3. Before the revision of the dead links for Baidu webmaster platform submission, so that Baidu quickly delete the dead links of the original site, the establishment of new index data.

4. Update articles that meet users' tastes every day, original is the best.

5. Release 3-5 high-quality external chains every day to attract spiders, do not release too many external chains, or even garbage outer chains

6. Contact the small partner of the previous friendship link, let it do the friendship link again, and quickly restore the ranking.

Thank you for your reading, the above is the content of "what are the ways to reduce Baidu's punishment and quickly restore rankings on the website?" after the study of this article, I believe that you have a deeper understanding of the method of reducing Baidu's punishment and rapid recovery of ranking on the website, and the specific use still needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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