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This article mainly shows you "if you modify the page title will affect the site ranking", the content is easy to understand, clear, hope to help you solve your doubts, the following let the editor lead you to study and learn the article "if you change the page title will affect the site ranking?"

When it comes to website optimization, few people will be tempted by the page title. On the one hand, the page title is basically done in the website construction stage, and the page title is like a strategic goal set for themselves, and changing the title is a failure. On the other hand, modifying the page title will make search engines feel "uncomfortable" in the process of SEO optimization. May even judge that the website has "cheating" behavior, which leads to the possibility of the website being reduced? It is precisely because of these considerations that the webmaster is particularly cautious in changing the title of the web page, or even resolutely do not modify the title of the web page as a last resort.

As we all know, when browsing a web page, the message that appears through the blue bar at the top of the browser is the "page title". The page title is a high summary of a web page. generally speaking, the title of the home page of the website is the official name of the website. The title of the home page of many websites is relatively long, in addition to the site name (company name), there are keywords such as website-related business, which is mainly considered in order to gain ranking advantage in search engine search results. it also belongs to the normal search engine optimization method.

We usually search engines to see the description of the site mainly has these three parts: site title, site keywords, site description. If the website is included in the search engine, it will usually show these three aspects of content. The name of the website represented by the page title, while other keywords and site descriptions are expanded around the title. In general, an unknown website has to add a lot of keywords to the description of the page title in addition to the brand name. Because, your brand awareness is very small, only through the target keywords to get user attention, keyword heat is greater than the enterprise brand. Adding a lot of keywords to the page title is obviously indispensable.

Keywords are not as good as expected, and because of the underestimation of competitors, some hot words can hardly be done at all. At this time, you have to think about using other words to get traffic. Although it is a military taboo to modify the title of the web page, however, when the website optimization develops to the bottleneck stage, this is one of the feasible ways.

Take the enterprise website as an example, offline, it may focus on a certain product, while on the Internet, the sales of this main product are weak, but another product gets a lot of attention. at the same time, the products produced by enterprises are also cyclical, so, there may be changes in the description of the title of the website.

Based on the above two reasons, for the development of the website and for the optimization of the website, the modification of the page title is inevitable, so how can the modified page title not be fluctuated?

If the site is a new site, it is recommended not to change the title, first maintain for a period of time, the new station is not recommended to deliberately pull the ranking.

If the website has been operating for a certain period of time, more than 2 years, changing the title once will not have any impact, but do not change it frequently.

If you do change the title, please find one that is not too different from the original title. The premise of changing the title of the website is the optimization of the original website, not the "makeover" of the website.

If you encounter the most unfortunate situation, that is, the modification of the title leads to a decline in the ranking, then please do not lose heart, as long as the search engine re-included, assessment for a period of time, or will recover. Seo mindset is very important.

Some webmaster friends are still nervous about changing the title of the website, so you might as well take some remedial measures when changing the title, for example, after the title is modified, increase the intensity of updating the content of the site and increase the frequency of the link outside the site. If the span of changing the title is relatively large, then the existing keywords and the main keywords to be changed are relevant. Then the search engine will judge that the extent of your modification is not very large, which will greatly shorten the time to identify the site.

Obviously, website optimization should be good at flexible use, not too stubborn, and when some changes are made, it may have a twists and turns when the operation of the website is difficult, of course, it should not be too blindly, because many webmasters will have some worries when they modify the page title, so list what they think of one by one, find good countermeasures, and then implement them. Such a website operation strategy should not make too big a mistake!

The above is all the contents of this article "will it affect the ranking of the website if you modify the page title?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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