Shulou(Shulou.com)06/03 Report--

After the emergence of the COVID-19 epidemic, the General Office of the Ministry of Culture and Tourism urgently issued the "Emergency notice on making every effort to do a good job in the prevention and control of pneumonia infected by novel coronavirus and suspending the business activities of tourism enterprises." national travel agencies and online tourism enterprises suspend the operation of group tourism and "air tickets + hotels" tourism products. In the face of this epidemic, the 7-day brand immediately took action and quickly issued measures to deal with the epidemic, requiring all its hotels to strictly implement the relevant work in accordance with the requirements of the local CDC and other government departments, fully cooperate with and support the prevention and control of the epidemic, and urgently mobilize nearly one million epidemic prevention materials to arrive in Wuhan with the love of branches across the country, providing free accommodation for front-line epidemic prevention workers and medical personnel. Hubei franchise stores in the implementation of management fee reduction, the introduction of a number of security measures such as refund and reform.

The current epidemic situation is similar to SARS in etiology, transmission and response, but there are differences in mortality, population mobility, government response, public opinion control and so on. Compared with the SARS epidemic in 2003, the market as a whole is much more calm, there is no panic before, there is only an orderly response of the whole people.

In December 2002, the first case of SARS infection was found in Guangdong. One year after the event window, the impact was basically eliminated, and the business data of the industry showed a high growth under a low base. The SARS event eliminated the enterprises with weak anti-risk ability in the industry to a certain extent, and accelerated the improvement of the quality of tourism supply-side enterprises to a certain extent. In the hotel industry, single hotels are easy to be eliminated because of poor risk resistance, while the number of rooms in low-star hotels experienced a very significant increase in 2003 (+ 15.2%) and continued this trend in 2004 (+ 22%).

Since the emergence of the first case of the COVID-19 epidemic in December 2019, the strict prevention and control measures taken by the central government to various prefectures and cities and the self-protective measures taken by the people have paid more attention, timely and sufficient than those in the SARS period. The research and development of viral vaccine is also making rapid progress with the cooperation of global scientific research forces. With the current positive statements from all aspects and omni-directional epidemic isolation and prevention measures, if the epidemic mainly affects the first quarter, considering that the tourism sector in the first quarter is relatively off-season, nor is it the most critical stage of operation, so it is expected to be relatively controllable throughout the year.

Winter is spring, and there are business opportunities after the crisis. Once the epidemic is over, the demand for tourism and business travel may erupt in the future, and will continue to affect the development of tourism and hotel industry in a certain period of time. Based on the above facts, with the joint efforts of the government and the public, the 7-day brand believes that the current epidemic will have a short-term impact on the development of the hotel industry. After the epidemic, there will be travel and consumption fever across the country, and prosperity will be a high probability event.

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