Shulou(Shulou.com)06/02 Report--

This article introduces the relevant knowledge of "how to optimize search engine on enterprise website". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

Element one: key words

When it comes to keywords, it should be the optimization core of the enterprise website. Compared with other keywords, the keywords of the enterprise website are sometimes the most chosen, because as an industry, the enterprise is unique in some aspects. Using these exclusive nouns as keywords, the traffic may be low, but the conversion rate is quite high.

The choice of keywords is a more complex issue. The later the website is online, it means that you have to suffer a lot of losses in keyword selection. In this case, enterprise websites had better avoid hot keywords. If you must choose hot keywords, then take a step back and add long-tail words to popular keywords, such as city name, local domain name, product-specific attributes, etc. Otherwise, it will be quite difficult to optimize. If you don't say it, you may fall short of success.

The choice of keywords on the enterprise website should be close to the industry where the enterprise is located, and at the same time, although some keywords have low flow and high conversion rate, although such words are very good, they should not be too overemphasized, and those words with strong professionalism but small search volume should be treated with caution, do not give up and do not deliberately optimize, in short, after weighing the practice, so as to determine the most suitable keywords for the enterprise.

Element 2: content update

This is an old topic, and there are a lot of experience sharing for content updating on the Internet, but many corporate websites are still on the short board, because updating is too difficult, even if it is pseudo-original. some corporate websites are also difficult to stick to.

The website must update its content, and with the intensification of competition in the industry on the Internet, high-quality original content can not only improve the professionalism of the website, but also be well included in search engines. The content update of corporate websites has to solve two problems. One is suitable for target users to read, with a certain degree of readability, and at the same time to help users solve practical problems. Do not need to sing praises, just need to do articles around the product, such content is the most correct posture for website content update!

Element 3: outer chain construction

When it comes to the outer chain, it should be easy to do it now. Don't blindly pursue the paid outside chain, but find the right way to do it. At present, there are many ways to make the outside chain come from. For example, although there are not many people in the silent forum, it has a high weight, and the audit is not as strict as in the past. In some yellow pages websites, you can add the address of the enterprise website to the contact information, which is also a good site for optimizing the external chain of the website. Outside the chain, including the home page one-way links, links and so on.

Do outside the chain, do not rush to achieve, to develop a step-by-step process, blog posts, soft articles these high-quality outside the chain way, through continuous rhythmic updates, can gradually improve the number of external links, so as to achieve the purpose of optimizing the website.

Element 4: website structure

Now there are many nouns, such as marketing websites, promotional websites and so on. The so-called marketing website is actually suitable for search engine optimization in the website structure, and many enterprises mistakenly think that online marketing websites can bring traffic to enterprises, which is a misunderstanding, if not optimized, even if the website design is in line with the search engine spider visit, it is also in vain.

So what problems do you need to pay attention to in the structure of the website? Website structure, frame, navigation bar and internal links are indispensable components in website construction. Do not quote too much flash in the code, use concise code as much as possible, ensure relevance when setting the navigation bar, think from the user's point of view, and place popular keywords in the navigation, so as to attract the attention of the public. In the link of path URL, it is best to use a static way to improve the access speed of web pages, and to save resources on backup. If enterprises build websites such as templates, they need to increase the Alt attribute of images, which is very effective for the optimization of corporate websites.

Element 5: introduction of product content

For the enterprise website, it is a successful enterprise website, that is, it can see the benefit, how can the enterprise website see the benefit? That is to sell products directly on the website, under the trend of omni-channel marketing, enterprises want to avoid being eliminated in the Internet era, direct dialogue with users, direct dialogue with consumers without differentiated marketing, this is the main way to reduce costs, so, enterprises mainly produce products, then, enterprise products should occupy an important position in the enterprise website.

In the product introduction, it should include the basic introduction of the product, such as production composition, process, etc., if you have energy, you can write some experience around product performance, after-sales, user experience, etc., so that users can understand the product more directly and get twice the result with half the effort.

Element 6: construction of the home page of the website

If the above five elements are points, the construction of an excellent website home page will make the above points as a whole as a string of Tomatoes on sticks. The website is the business card of the enterprise, represents the corporate image and the face of the enterprise. So we must be exquisite and perfect. Of course, in the pursuit of refinement and perfection, do not ignore the visit of the search engine, but also let the user experience good. The logo of the enterprise must be reflected on the home page of the website, and it is also simple and clear. Today, when the homogenization of the industry website is extremely serious, perhaps, the enterprise can be different from its competitors, and the only thing that competitors dare not or cannot imitate is logo. The quality of the construction of the home page of an enterprise website is the foundation for an enterprise website to gain a foothold on the Internet, which is difficult to achieve without some effort.

This is the end of the content of "how to optimize search engine on Enterprise website". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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