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This article mainly explains how "Mini programs development changes contemporary shopping patterns." Interested friends may wish to have a look. The method introduced in this paper is simple, fast and practical. Let's let Xiaobian take you to learn how "Mini programs development changes contemporary shopping patterns"!

1. Shopping patterns have been changing

In order to be cheap, we learned to use computers to shop; later, for convenience, we began to use APP shopping. With the development of mobile device hardware and software and the change of people's consumption habits, PC-side e-commerce has long been unable to meet the needs of users for shopping, so the growth of mobile users is far greater than that of PC.

According to the "2017 China Online Retail Market Data Monitoring Report" released by authoritative organizations, the mobile online shopping market in the first half of 2017 reached 2245 billion yuan, up 39.7% year-on-year from 1607 billion yuan in the first half of 2016. Among them, the transaction volume generated by mobile online shopping accounts for 71% of the total online retail transaction volume.

With the idea of "smart retail" put forward, mobile Internet shopping scenarios have become more diversified and fragmented. Merchants not only need to establish the connection between people and the network, but also to establish the shopping scene between people, which is social shopping based on Mini programs. Specifically, in the era of mobile Internet, Mini programs, as WeChat strategic products, can assume a shopping model with social attributes. This model is social shopping premised on trust between people, or trust in something or people.

2. Layout mode of e-commerce of Mini programs

Mini programs have no fixed entrance, mobile Internet traffic is highly dispersed, and many times it is scene-driven. Group shopping like "Pianduo" Mini programs is a good aggregator and the most suitable scene-driven. Moreover, there is no threshold for the group. In the "Pianduo" Mini programs, each user can become a team initiator or a recipient of information, forming equal, many-to-many Social networks. This is the way shopping goes from product to social.

Mini programs can make good use of WeChat's "social genes" to transmit information through communication between users. The resources in the whole WeChat system, including groups, circle of friends, etc., are advantages that other e-commerce platforms do not have. In addition, with the increasingly powerful search function, friend sharing, Mini programs associated with public accounts, Weixin Pay can pay attention to service numbers and other functions to fully connect offline stores, Mini programs can cover more and more application scenarios.

While the total amount of information on the Internet doubles approximately every three years, the total amount of time available to information consumers remains almost constant. This means that a lot of information, products and services will not be cared for by users for even a second and will be forgotten at birth.

WeChat, as the most frequently used product by everyone, firmly grasps our time, with more than 500 million users spending more than 90 minutes on WeChat. From the circle of friends and article search in November 2016 to the "WeChat Index" in March 2017, especially after the development of Mini programs platform, WeChat has not only carried information, but also widely carried application services. This also means that this app will be more closely related to us.

At this point, I believe that we have a deeper understanding of "how Mini programs development changes contemporary shopping patterns," so let's actually operate it! Here is the website, more related content can enter the relevant channels for inquiry, pay attention to us, continue to learn!

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