Shulou(Shulou.com)06/02 Report--

I would like to share with you what matters need to be paid attention to in the revision of the website. I hope you will gain something after reading this article. Let's discuss it together.

First, why should the enterprise website be revised?

Why change the edition? After answering this question, we will answer whether we want to change the edition or not. This problem can be summed up in three levels when playing with the Internet.

1. Strategic business layer: the change of business process, or the change of business goal, in order to prolong the life cycle of product.

2. Design layer: the growth of user base leads to the change of user demand, or the original Chongqing web page design can not meet the user demand, adapt to the development of new interaction methods, and optimize the visual design.

3. Technical layer: in the process of continuous patching, the original system can not bear the rapid and flexible response, so it is necessary to modify the enterprise website and adapt to the development of new technology.

The above three reasons are mostly intertwined. Basically, one is a passive revision, the other is an active revision.

II. Goals expected to be achieved

This point is less talked about, but the other question "what to change" is a close topic, and "what to change" extends from the first question above.

Before the revision begins, there will often be a revision proposal, the content is: 1, what to change, 2, the effect after the change, that is, the desired goal (pay attention to quantification).

Third, how to change the edition?

Basically, there is not much discussion about this point, because it is also close to the new product design process, and continues to run into the iterative design process (the difference is, on the original basis). User research, information architecture, interaction design, visual design, interface production

On the issue of how to change the version, I feel that there is no need to expand and deepen, and the topic of the design process is not the most correct, only the most appropriate.

Fourth, how to test after the revision?

In fact, it is how to evaluate the effect of the revision. Whether it is a large-scale revision, or a partial revision in a small place, through some technical means, we can detect the changes in the data before and after the Census and Statistics Department. For example, using efficiency, traffic and some related data, conditional usability testing (partial quantitative) and user interviews (biased) in the prototype stage (or after launch) is a better way.

Compared with the "expected goal" during the revision, it is easy to evaluate the effect of this revision. This is a good explanation for the strategic business layer, the design layer and the technical layer.

5. what is the optimized gain or not after the revision?

The reason for the revision is that one of the three levels is not suitable, so it needs to be revised! But will the ranking made by website optimization be affected? The answer is yes, so this also requires a communication between the two sides, communication runs through the entire process line, otherwise it may be counterproductive!

After reading this article, I believe you have a certain understanding of "what matters need to pay attention to website revision". If you want to know more about it, you are welcome to follow the industry information channel. Thank you for your reading!

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