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This article mainly shows you how SEO reasonably and effectively selects keywords with low optimization difficulty. The content is simple and easy to understand and clear. I hope it can help you solve your doubts. Let Xiaobian lead you to study and learn "SEO how to reasonably and effectively select keywords with low optimization difficulty."

SEM keyword optimization difficulty judgment method summary?

How to screen and optimize keywords with low difficulty reasonably and effectively? Website from the home page to each page will be involved in keyword positioning, keyword positioning problems are mainly faced with competition and whether there is a search problem. How to select and optimize keywords with low difficulty reasonably and effectively? If the keyword positioning is more outrageous, no one searches for it and loses its meaning. If the keyword competition is too strong, then the keyword will also lose its meaning. So how to reasonably and effectively screen and optimize keywords with low difficulty, the following is an analysis for everyone:

1. Number of search results

How to select and optimize keywords with low difficulty reasonably and effectively? Keyword search results page will display the keyword returned the total number of relevant pages, this number of results is the search engine after calculation that all pages related to the search term, that is, participate in the keyword competition all pages.

It is roughly divided into the following numerical ranges:

(A)Search results less than 500,000: belong to the smaller competition;

(B)Search results 30- 1 million: belong to the medium small;

(C)Search results 1 - 3 million: medium;

(D)Search results 3 - 5 million: belong to the middle;

(E)More than 5 million search results: a difficult word.

Of course, can not completely look at the search results, some keywords although the number of results is very large, the degree of competition is not high, all belong to some popular words, these words search results naturally high, but meaningless.

2. Number of keyword searches (Baidu Index)

How to select and optimize keywords with low difficulty reasonably and effectively? Word search times can be viewed through Baidu index, 360 index, Sogou index, etc., mainly reflecting the user search frequency of this keyword. The larger the daily search volume, the higher the value of the word, the greater the competition difficulty, and the greater the corresponding optimization difficulty.

It is roughly divided into the following numerical ranges:

(A)Search times less than 100: belong to less competition;

(B)Number of searches 100-300: medium to small;

(C)Number of searches 300-500: medium;

(D)Search times 500-1000: belong to the middle upper;

(E)More than 1000 searches: difficult words.

3. Number of competitors ranked at domain name level

How to screen and optimize keywords with low difficulty reasonably and effectively? How many of the top 10 or 20 digits of the search results page are home pages? How many are inside pages? This explains to some extent the level of competition. Generally speaking, the more pages in front, the less competition.

Usually, the home page is the highest weight page of the site, ranking ability is also the strongest. If a keyword is ranked on the home page are some of the website pages, indicating that the main optimization of this keyword website is not much, then their chances of optimizing the ranking are much greater.

This numerical value reflects the overall strength of the competition site, search results appear in the domain name level competitors more, explain the optimization of the word competition site more, so the more difficult to optimize.

It is roughly divided into the following numerical ranges (counting from the first domain name level site to the last one that can be seen):

(A)No domain name competitors in the search results: belong to the smaller competition;

(B)10-30 domain name competitors in search results: medium to small;

(C)30-60 domain name competitors in search results: medium;

(D)60-100 domain name competitors in the search results: belong to the middle and upper;

(E)More than 100 domain-level competitors in search results: belonging to difficult words.

Look mainly at the first 2 pages of the search results page, and see the number of home pages and inner pages.

4, home page website strength

How to select and optimize keywords with low difficulty reasonably and effectively? Page website is definitely the most direct competitor, directly determines the difficulty of optimization, because a keyword optimization is not meaningful to the home page, so the analysis of the home page website is necessary.

The hardest part isn't how many people are competing for the word rank, the hardest part is who you're competing against!

It is roughly divided into the following numerical ranges:

(A)The first page competitors are ordinary websites (small and medium-sized enterprises) inside the page: belong to the smaller competition;

(B)The first page of competitors 'ordinary websites does not exceed 5 homepages: it belongs to medium and small;

(C)The first page competitors are ordinary website homepages or only 1-2 high-quality website homepages or directory pages: belong to the medium;

(D)The first page competitors have 3-7 high-quality stations (industry stations, government stations, portal stations) Home page or directory page: belongs to the middle;

(E)The first page competitors have 7-10 high-quality site home pages or directory pages: belong to the difficult words.

How to screen and optimize keywords with low difficulty reasonably and effectively? In order to view the weight and authority of these websites, it is also necessary to simply analyze the content, optimization and user volume of the website. In addition, you need to know the promotion and publicity of these websites. Don't just look at some of their SEO optimization factors.

5. Number of bidding results

How to select and optimize keywords with low difficulty reasonably and effectively? The number of advertising results on the right side of the search results page and at the top and bottom is also an important indicator to measure the difficulty of keyword competition.

Generally speaking, advertisers must have done detailed competition analysis and profit analysis when they put in keyword advertisements. Only keywords that can produce results and profits will they put in advertisements. If the number of search results is only the competition brought about by the amount of online content, the number of bids is the real existence of real money competing with you.

How to screen and optimize keywords with low difficulty reasonably and effectively? The number of price results directly reflects the commercial degree of keywords. The higher the commercial degree, the more competitors there are, and the corresponding optimization difficulty will be greater.

It is roughly divided into the following numerical ranges:

(A)0, actually price ranking site: belongs to the smaller competition;

(B)1-3: belong to the middle small;

(C), price ranking site 3-6: belongs to the medium;

(D), price ranking site 6-10: belongs to the middle;

(E)More than 10 ranking sites: belongs to the difficult word.

In addition, in addition to the above, there are several other ways to judge the optimization difficulty of keywords.

6. bid price

How to select and optimize keywords with low difficulty reasonably and effectively? In SEO personnel, you can register a promotion account directly, and you can estimate it. The prices of different keywords in different industries are different, but there is no doubt that the higher the bidding price, the higher the degree of competition.

It is worth noting that the comparison of bidding prices needs to be based on the comparison of the same industry. You cannot compare the bidding prices of some industries with high profit margins with those of some ordinary enterprises.

7. Search results for:

How to screen and optimize keywords with low difficulty reasonably and effectively? Everyone knows that if a website focuses on optimizing a certain keyword, the title will definitely set the keyword. So you can check whether there are deliberately set keywords in the title of the page ranked on the first page of the search results, so that you can further see the optimization difficulty of keywords.

Because search engines may return a lot of results in the title of the page is not a keyword, just a description or page appeared in the word, or even just a little relevance, then such a page is relatively easy to surpass, and the more such pages, the corresponding optimization difficulty is smaller.

How to screen and optimize keywords with low difficulty reasonably and effectively?

For the title, you can use the [in: keyword] command, so that the search results page is in the website title with this keyword. The number of results can be compared with the number of previous search results, and you can also see the number of domain-level sites in the results, the strength of the home page website, etc., more accurately to determine the difficulty of keyword optimization.

In a word, only by determining the optimization difficulty of keywords can we make better predictions according to keywords, and formulate optimization schemes and optimization cycles for keywords. The input of different keywords, personnel arrangement, optimization methods, optimization cycles, etc. are different, and only sufficient preparation can ensure the work.

The above is "SEO how reasonable and effective screening optimization of low difficulty keywords" all the content of this article, thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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