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The editor of this article introduces in detail "how to achieve fission marketing of social e-commerce Mini Program". The content is detailed, the steps are clear, and the details are handled properly. I hope that this article "how to achieve fission marketing of social e-commerce Mini Program" can help you solve your doubts. Let's follow the editor's ideas slowly and deeply, together to learn new knowledge.

The first step: low-cost drainage

Many enterprises have developed Mini Program immediately and are unable to make good use of their "social attributes". Why? It is mainly because there is no commercial value that social networking can bring, and the traditional e-commerce operation thinking is still used to dominate the operation of Mini Program, so the final transformation effect is not optimistic. then the key to the first step of low-price drainage is to attract the first batch of "seed users" through low-price goods, and the marketing advantage of low price is to attract users to enter Mini Program actively.

Step 2: marketing fission

When some users are diverted at a low price, if you no longer continue to do relevant marketing activities, it is very difficult to produce part of the social fission. The key to fission lies in the social attribute. Enterprises need to divert seed users at low prices to generate user fission through marketing activities in Mini Program, such as group buying fission, social fission, welfare fission, distribution fission and so on. Among them, the marketing mode of group purchase bargaining is most widely used by Mini Program merchants and can achieve user fission most quickly.

Step 3: user precipitation

Although many merchants have also carried out marketing fission activities, they will find that the corresponding realization effects are different when carrying out different marketing activities, and the final result of fission is to have more conversion orders. but at this time, we often can not only focus on transformation and ignore precipitation, when users enter Mini Program to issue orders, whether offline or online customers, it is best to "gather" So offline customers can be introduced into online Mini Program, Mini Program users can also be introduced into the community to do precipitation, so as to achieve the fission marketing closed-loop effect.

At present, the main reason why many enterprises are optimistic about the social e-commerce industry is that when the traffic dividend fades and operating costs continue to rise, they can achieve "low cost through social activities or user sharing and forwarding". The new e-commerce operation model of "getting traffic" is a pretty good choice, and social communication can keep promoting word of mouth. Their own brand awareness will also produce corresponding commercial value in the form of social forwarding, which also means that social e-commerce will become a new development trend, but it must be mentioned that when many merchants operate social e-commerce Mini Program, often do not make good use of the "social" attribute at all, so the effect of social e-commerce has not been fully demonstrated. And want Mini Program to have a good turnover in the long run can not be achieved by one or two activities, but also need to have a long-term development planning positioning.

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