Shulou(Shulou.com)06/02 Report--

This article mainly introduces how to optimize a large-scale website, which has a certain reference value. Interested friends can refer to it. I hope you will gain a lot after reading this article.

The first point, in-depth analysis of peer competitors and subsidiaries

1. Make a comprehensive analysis of users' needs, competitors, industry keywords and enterprise resources; 2. Determine the main and characteristic columns of the website; 3. Improve the function of the website, increase the viscosity of users, and come up with subversive innovative means that are the best.

Second, the optimization of the internal foundation of the website should be improved.

1) structural optimization: the most basic points should be done first, for example: use nofollow to exclude extraneous pages, make a good site map so that search engines can fully include, control the number of links within the page and improve relevance; secondly, how to make the weight within the site be effectively transmitted, and through the rational use of the chain to effectively enhance the ranking ability of a large number of long-tailed words single page, is the key to structural optimization.

2) Code optimization: large websites have a lot of content, the home page, column page and other pages should not only be simplified, the layout is reasonable, but also highlight the key points, and minimize the code that has nothing to do with the content or repetition. Note: the page code must arrange the order of the blocks of content from a point of view that is easy for the search engine to understand, and properly use the html tag to guide the search engine to analyze the page.

3) there should be a unified plan for TKD (title, keywords, description) and url rules, and the absolute path should be used for the whole station.

Third, build a readable content strategy to ensure the freshness of the website.

Large websites only rely on their own editing and publishing articles is far from being able to meet the requirements of extensive coverage of industry topics, it is better to have industry experts to contribute high-quality content, and can encourage users to actively contribute long-tail content. Question and answer system, forum system and encyclopedia system are all essential. In the page update mechanism, the website can mobilize the enthusiasm of users and promote netizens to leave messages and communicate. High-quality messages and comments are very valuable content of the website, and these comments should be able to be displayed in advance or highlighted in the page function to facilitate new visitors to browse. The seo of large websites should pay attention to the training of the editorial team, and establish a proper system of assessment, reward and punishment, so that editors can form the habit of analyzing the needs of users before writing articles, and achieve the purpose of taking into account seo and attracting users in writing. If you can train an excellent editorial team, then the value to the website will be inestimable.

Big site is rich in content, seo can use a variety of information combination to create tens of thousands of high-quality content pages, such as: topic page, tag tab page, site search page, filter classification page and so on. Seo scholars have used the means of screening and classification to create 100, 000 pages for content under a sub-domain, but this kind of page should set TDK rules to avoid a large number of duplicate pages or blank pages. It should be noted that with the continuous development of the website and the increasing number of topics contributed by users, the content of the site will become so large that it is easy for visitors with different needs to get lost and it is not easy to find the information they want. At this time, the editors of the website should find ways to remove the rough and extract the essence, and extract the fine water version of high-quality content to share with netizens. Seo wants to observe the attractiveness of each column or topic through data analysis, and highlight the high-quality information that best meets the needs of mainstream users in the layout.

Fourth, master the data analysis of industry and website skillfully.

Log analysis and data mining is an important work for large websites, and it is best to have specialized personnel to carry out it every day. The analysis work done in the early stage of the website is only the result of our initial experience, and the needs of industry users are huge and constantly changing.

In the course of the development of the website, you will continue to see a lot of requirements that you have never thought of before. some requirements may appear accidentally but represent the development trend, so we have to add this information to the page; some requirements can gradually disappear, and the relevant content can be removed from our page; if the importance of some information changes, then it is necessary to adjust the layout of the key pages. In short, seo should analyze the relevant data in time to maintain the lasting attractiveness of the network station.

Large websites should have the ability to grasp the hot spots of the industry, predict the hot spots of the industry, and even the hot spots of the manufacturing industry, and constantly use hot spots to effectively promote the website. Including the design of Baidu map optimization and so on.

Fifth, establish and expand the influence of the brand

Large websites should mainly focus on building word-of-mouth and brands, and strive to make users want to have a look at their own website as long as they think about it. If you do this, it doesn't matter whether there is a search engine or not. The most typical brands in China are JD.com, Taobao, Qunar and Tuniu. The website can include the search index of website brand words in various search engines, the number of high-quality word-of-mouth of the website, and the spread of the website in self-media into the statistical system to deeply grasp the popularity and reputation of the website; if it is a shopping website, it can monitor the repeat purchase rate of old users and the purchase time of new users, and analyze the marketing transformation ability of the website. Adopt appropriate and feasible network marketing promotion methods.

Sixth, the construction of high-quality external chain can realize active "being" out-of-chain.

There is a risk in the outer chain, so we need to be careful! For large websites, this is even more so, no one wants to destroy a large amount of traffic accumulated by hard work! Large websites must have many industry communication circles and business upstream and downstream supply chains, large stations should effectively solve the problem of external chain construction by mobilizing these resources.

Thank you for reading this article carefully. I hope the article "how to optimize large websites" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.