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Today, I would like to introduce to you what are the channels and ways for APP to promote customer access. The content of the article is good. Now I would like to share it with you. Friends who feel in need can understand it. I hope it will be helpful to you. Let's read it along with the editor's ideas.

The primary problem of APP operation is how to promote and obtain customers. I believe this problem perplexes many rookies. In order to solve this problem, this paper recommends ten channels and ways for APP to promote customer access, namely, application market, integral wall promotion, list promotion, social platform promotion, volume promotion, mobile phone manufacturer pre-installation, offline download and gift delivery, content promotion, PR dissemination and fission promotion. If you are interested, hurry up and keep watching!

1. Application of market channels

The launch of APP in the application market channel is the first step in promotion, and it is also the main source for downloading products at the initial stage. Each application market has free resource bits such as initial launch, as well as content promotion forms such as forums, so you need to be familiar with the specific rules of each market. Specifically, the application market includes the following categories. In the initial stage, the app store should cover all channels and find the best channel for key operation; operator platform, WAP station, web download station, ios release channel.

2. Promotion channel of integral wall

The integral wall refers to the built-in points task in the high-traffic APP, which allows users to gain points through downloading, registration and other behaviors. The main channels include Weiyun, Youmi, Wanpu and so on, which need to be invested. "points Wall" is a page that displays various points tasks in an application for users to complete tasks and earn points. In addition to "advertising bar" and "plug-in advertising", the third-party mobile advertising platform provides another new mobile advertising profit model for application developers.

3. The promotion method of brushing the list

List promotion refers to the operation of putting your application at the forefront of the app market, which is an informal means, but there are still a lot of people using it. In fact, it has long been a well-known secret in the industry that the top 100 Apple apps have been occupied by companies that have been brushing the list. The ranking of the application market will consider many factors, such as downloads, user evaluation and so on. The application market wants to recommend good applications to users. What you need to do is to make your application a "good application" recognized by the application market.

4. Promotion of social platform

Through Weibo, official accounts and other self-media channels to promote applications, you can also find third-party cooperation, put in information flow advertising and other ways to promote. This channel also needs everyone to find a suitable APP promotion platform.

5. Promotion of exchange quantity

This is also a common way of promotion. You can find other applications with built-in recommendation bits in the product for quantity exchange and mutual push. If you can't find a good partner, you can buy quantity and push each other. As for the cooperation of where to find or buy quantity, it can be achieved through relevant third-party platforms, such as Mini Program of Bird Brother's notes.

6. Pre-installed by mobile phone manufacturers

This is a very old-fashioned but also very effective way of promotion. Go directly to the place where you buy a mobile phone and ask your boss to preinstall it. Although troublesome, but the cost is low, the budget is sufficient can directly talk to the mobile phone manufacturer to pre-install cooperation.

7. Downloading and giving gifts offline

I believe you have more or less encountered, download applications can get prizes APP promotion may be a bottle of water, a thermos cup, a doll, prizes ranging from a few yuan to dozens of yuan. This method is still a good channel to try, but APP installation steps are many, and need to download, you can let users follow the official account or Mini Program, download from the page and then receive the prize.

8. Content promotion

Content promotion can set up its own official account, Weibo, or post exposure in online forums, can also establish Baidu encyclopedia, 360encyclopedia and other brand promotion entries. In this era when content is king, only high-quality and valuable content that meets the needs of users can really attract users.

9. PR communication

Through brand marketing to improve product downloads, APP promotion is actually a marketing process, through the exposure of various channels to make users interested. If you want to do a good job in PR communication, you need to pay attention to the hot topics concerned by society and media every day, master the law of communication, and plan a public relations communication plan, including topic selection, planning, contribution writing, release, channel diffusion, effect evaluation, and a whole set of plans.

10. Fission promotion

Fission marketing integrates the methods and ideas of new marketing methods such as relationship marketing, database marketing and conference marketing. Fission is a common game among growth hackers, reposting invitations to new users through old users, such as pinduoduo and Qitoutiao.

The above is APP promotion customer access channels and ways of what all the content, more and APP promotion customer access channels and ways what related content can search the previous articles or browse the following articles to learn ha! I believe the editor will add more knowledge to you. I hope you can support it!

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