Shulou(Shulou.com)06/01 Report--

What is e-commerce? What is the problem that hinders its rapid development?

E-commerce usually means that in a wide range of commercial activities around the world, in the open network environment of the Internet, based on browser / server applications, buyers and sellers conduct all kinds of business activities without meeting each other. A new type of business operation model to realize consumers' online shopping, online transactions between merchants and online electronic payment, as well as a variety of business activities, transaction activities, financial activities and related integrated service activities.

As a new business operation model, it has many advantages, including:

(1) Electronic commerce makes the traditional business process electronic and digital. on the one hand, electronic flow replaces physical logistics, which can greatly reduce manpower and material resources, and reduce costs; on the other hand, it breaks through the limitations of time and space. so that transaction activities can be carried out at any time, anywhere, thus greatly improving the efficiency.

(2) the open and global characteristics of e-commerce create more trade opportunities for enterprises.

(3) E-commerce enables enterprises to enter the global electronic market at a similar cost, which makes it possible for small and medium-sized enterprises to have the same information resources as large enterprises, and improves the competitiveness of small and medium-sized enterprises.

(4) E-commerce redefines the traditional circulation mode, reduces the intermediate links, and makes the direct transaction between producers and consumers possible, thus changing the operation mode of the whole social economy to a certain extent.

(5) on the one hand, e-commerce breaks down the barriers of time and space, on the other hand, it provides rich information resources, which provides more possibilities for the reorganization of various social and economic elements, which will affect the economic layout and structure of the society.

(6) interaction: through the Internet, businesses can communicate, negotiate and sign contracts directly, and consumers can also reflect their feedback and suggestions to the websites of enterprises or businessmen. on the other hand, enterprises or businesses should investigate the product types and service quality in time according to the feedback of consumers, so as to achieve positive interaction.

One of the biggest defects of e-commerce mentioned in this article is that "the security of transactions can not be guaranteed": the security of e-commerce is still the main factor affecting the development of e-commerce. In dealing with transactions on an open network, how to ensure the security of data transmission has become one of the most important factors for the popularity of e-commerce. Research companies have conducted online surveys on the application prospects of e-commerce, and when asked why they are unwilling to shop online, the vast majority of people are worried about the loss of credit card information as a result of being attacked. Therefore, some people or enterprises are unwilling to use e-commerce because of security concerns, and security has become the biggest obstacle to the development of e-commerce. In fact, the security of e-commerce is also an issue of integrity between people, and the actual business and trade acquaintance, both need the joint cooperation and efforts of both sides. The future of e-commerce needs the cooperation of all netizens.

Second, the best solution for e-commerce

Yi Weixin believes that as e-commerce has been proved to have a huge application prospect, any large and small enterprises need e-commerce, otherwise it will be eliminated in the near future!

Since we all need e-commerce, we must solve the security problems existing in e-commerce. Summarize the two major security issues that affect the development of e-commerce mentioned in the above article:

(1) how to ensure the security of online transaction data transmission? Because the Internet is an open plaintext transmission.

(2) how to solve the problem of online trust between buyers and sellers who do not meet each other?

As China's leading e-commerce related service provider, Yi Weixin uses its PKI (digital certificate) technology advantages to put forward unique solutions to the two problems that affect the development of e-commerce mentioned above:

(1) EV SSL certificate can guarantee the security of online transaction data transmission and enhance online trust.

SSL certificate adopts mature PKI (digital certificate) technology. As long as the server deploys the SSL certificate, users can use https:// to access the online trading system, which can ensure that the data transmission from the user browser to the server is automatically and highly encrypted, and that the transaction data and customer information will not be illegally stolen and tampered with, so that users can rest assured of trading. In addition to the encryption function, another important function of the SSL certificate is to prove that the true identity of the website has been verified by an authoritative third party, proving that the website is the merchant claimed on the Internet. Specifically recommend EV SSL certificates to e-commerce merchants that make the browser's address bar green, which means the site is highly trusted, enhances online trust and leads to more online transactions.

(2) displaying the website security signature in a prominent position of the website can effectively solve the problem of online trust.

E-commerce needs to effectively establish online trust, which can be effectively established through third-party digital identity authentication. The authenticated website can display the "Global trusted website Certification logo", making it very easy for customers to identify whether the site is credible or not.

The website security signature can add an authentication logo to your website, so that online visitors can know at a glance that your website's true identity has been authenticated. Clicking on the authentication logo will display your company's authentication information.

Recommend SSL certificate

You only need to install VeriSign / Symantec EV SSL on the e-commerce website. By installing Symantec Secure Site With EV SSL Certificates, you can achieve:

1. The data between the user and the website is encrypted by 128DB 256 bits to prevent the data from being monitored during data transmission.

2, website identity verification, through Symantec proprietary and authoritative website signature technology, to ensure that the signature can not be copied and counterfeit, but also automatically generate a real-time date and time stamp.

3, easy to use, users must install any other software, and professional knowledge can safely use the website service.

4. the browser address bar displays green, prevents phishing websites, and displays the name of the unit, so that users can rest assured.

5. Easy to install.

6. Compatible with more than 99% browsers and Web servers

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