Shulou(Shulou.com)06/03 Report--

Most people start writing the first sentence with Word, and then move on to using PPT, or even AI. However, the tool that the editor wants to share today is not Word/PPT/AI, but a rapid prototyping tool-Axure RP, which can help a copywriter sort out his ideas and improve his planning logic.

Many people think that only product managers, interaction designers, UI designers, architects, programmers, etc., can use Axure, so generally speaking, Axure RP is mostly used in Internet product design. Why do advertisers / planners seldom use Axure? Because they sometimes lack product thinking.

But it is undeniable that changing your mind when doing copywriting, such as designing / planning "demand" as a product, will get better results.

Use traditional Word documents or PPT for copywriting planning

Sometimes it is inconvenient for copywriters to use documents to do certain "requirements", such as writing copywriting (or even planning) for a website, writing a picture book, writing a menu, and writing a promotion details page.

It's hard to use Word documents and PPT to express ideas and present page layouts and sub-page plans. Forced to use Word writing, often make leaders do not understand what you want to express, and finally have to use Mind mind mapping + Word text + designers and leaders to sit together, so that both sides can understand what you want to express.

Using Axure RP design tools to do copywriting planning

The use of Axure RP can not only strengthen the logical thinking of copywriting planners, but also improve the efficiency of overall execution. For example, you can highlight some important text in bold magnification, or insert some desired references and effects to make it easier for designers to get inspiration when performing vision.

Here are some copywriters that users have written using Axure RP:

Use Axure RP to plan e-commerce details page:

Use Axure RP to write copywriting for brand promotional materials, such as menus / menus:

Advertising is the double loss of copywriting and vision, so only with the perfect cooperation of copywriting planning and graphic design can a good print advertising work be produced. In many cases, designers design according to the content of copywriting, but if they use traditional copywriting tools, they may not be able to present the content better, which will result in poor communication between copywriting and design. Axure RP design tools just solve this problem.

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