Shulou(Shulou.com)05/31 Report--

Today, I will talk to you about how to realize the intelligent operation of production and marketing coordination based on MaxCompute. Many people may not know much about it. In order to make you understand better, the editor has summarized the following contents for you. I hope you can get something according to this article.

Abstract: there are unknown secrets behind every company's transformation. today, let's explore the secret that Inner Mongolia Mengniu Dairy (Group) Co., Ltd. is one of the fastest growing dairy enterprises in China, with an income of 60.156 billion yuan in 2017. ranking 10th in the global dairy industry, with an increase of 12% over the same period in 2016.

Inner Mongolia Mengniu Dairy (Group) Co., Ltd. is one of the fastest growing dairy enterprises in China, with revenue of 60.156 billion yuan in 2017, ranking 10th in the global dairy industry, up 12% from 2016. With the rapid development of business, how to improve internal operating efficiency and reduce operating costs is one of the important challenges Mengniu is facing.

Reasons for transformation

The sales volume of the dairy fast consumer industry fluctuates frequently, the requirement of preservation is high, the supply of production line is complex, and the logistics network is huge, so the complexity of internal cost control is very high. Intelligent digitization provides an effective way to improve the efficiency and cost of Mengniu. With the support of Aliyun technology, Mengniu hopes to carry out in-depth intelligent transformation from several aspects, such as sales, scheduling, logistics and so on, so as to achieve significant cost reduction and efficiency improvement.

Transformation effect

1. A more accurate prediction

Based on the MaxCompute big data platform, Mengniu can integrate the actual sales data of brands online and offline dealers on CRM and other systems, carry out sales volume modeling, and change the "artificial forecast based on order history" to "intelligent forecast based on actual sales volume" to improve the prediction accuracy.

two。 More efficient scheduling

On the basis of accurate prediction, using the customized intelligent scheduling solution built for the internal mechanism of the enterprise, the scheduling plan can be iterated in real time according to the actual orders on the sales forecast results, so the scheduling cycle is expected to be more than doubled.

3. A better layout

According to big data modeling and calculation, Mengniu can realize the overall consideration of marketing resource layout, factory production resource layout and distribution resource layout, and realize the optimal construction of logistics network.

At the same time, from the point of view of full link, it provides suggestions for enterprise resource planning for 1-5 years in a digital way.

After reading the above, do you have any further understanding of how to realize the intelligent operation of production and marketing coordination based on MaxCompute? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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