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This article mainly explains "what is the flow of the interactive optimization scheme". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. let's go deep into the editor's train of thought. Let's study and learn what are the processes of the interactive optimization scheme.

Determine the design goal

The corresponding design goal of product optimization needs to be persuasive, not simply unattractive, incorrect spacing, unified visual elements and other problems, the design goal needs to have a certain value to the product.

The direction of design optimization can be to improve the operation completion rate of the product, reduce the wastage rate, increase the purchase rate, improve the customer acquisition, liven up or retain the product, and so on.

For example, in a form submission process. Through the data, it is found that there is a huge loss of users in the first step, which lowers the completion rate of the whole operation process.

Then when the designer optimizes the task flow, the design goal can be determined as: by optimizing the existing design, improve the completion rate of the form, improve the success rate of the user operation process.

Analyze online problems

In view of the reasons for the high turnover rate of the form submission process, this paper analyzes why the user turnover rate is high, and finds out the reasons for the high turnover rate.

Try to speculate on the reasons for the high turnover rate. Is it because the interaction process, layout, operation perception is weak, the copywriting is unreasonable, or the design cognition does not meet the user's expectations?

After finding the corresponding problems based on the design experience, several solutions are given.

Determine the scheme and verify it

There may be a variety of designs, and it is necessary to determine the most suitable one at this time.

When a scheme is determined by combining all aspects, the next step is to verify the feasibility of the scheme.

There are generally two ways to verify the feasibility of a scheme:

Competitive product analysis

Usability testing

1. Competitive product analysis

Why do you want to look at the competitive analysis after completing the design? If you refer to the competitive product before doing the design, it is easy to default that the competitive product's scheme is standard and excellent. Can not help but do the design in accordance with the ideas of competitive products, and the final consequence is similar to the competitive products. Because we and competitive products of the crowd, business background and other aspects are different. The design of competitive products is based on the business background of developers or bosses, so we have no choice but to use non-excellent solutions. If we refer to competitive products, it may be difficult to make excellent solutions in the end.

When our design is done, we can analyze the differences and differences between our design and competitive products, so as to get inspiration and optimize a better design.

two。 Usability testing

Make the program into a demonstration demo, through recruiting target users (5 to 8) for usability testing, through users using the optimized demo and online products to experience and score satisfaction, and finally determine whether it meets the expectations of users.

Landing tracking

After the verification of the design scheme and the approval of the review, the visual draft is given to the development and needs to be followed up. In the process of development, there may be historical or technical reasons that lead to the normal implementation of the designed scheme, which needs to be changed in time.

When the product inspection test is completed, it is necessary to continue to track the effect of the scheme after launch, and make subsequent iterative optimization.

Thank you for your reading. the above is the content of "what is the process of the interactive optimization scheme". After the study of this article, I believe you have a deeper understanding of the process of the interactive optimization scheme. the specific use also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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