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This article introduces the relevant knowledge of "what points should be paid attention to in developing Wechat?". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

More and more self-media Wechat official accounts are realized in the form of e-commerce. Since WeChat Mini Programs launched, WeChat Mini Programs, which is easy to build and has a smooth experience, has become the mainstream bearer tool favored by self-media e-commerce. What problems should the operator of Mini Program pay attention to as a mall?

First, the goods are large and comprehensive, but lack of core competitiveness

The product category of the mall is relatively complete, but the biggest problem is that the homogenization of goods and other malls is more serious, and the cost is more expensive. As the same Wechat Mall template is used, the mall software providers will provide the corresponding supply for the media mall, although it is very convenient, but the supplier cost is difficult to control. In the same goods, the same packaging, especially high-frequency food, daily necessities, users are very sensitive to the cost, the cost is always unable to get around the hurdle. The key is to determine the location of the mall according to the tone of the self-media and the portraits of core users.

Second, it is necessary to be cautious in helping farmers

Helping farmers is now a gimmick that e-commerce companies like to do, low prices, coupled with copywriting pictures evoke the sympathy of users. However, since the recent government in Linqu, Shanxi Province publicly announced that the incident of helping farmers with apples was hyped by e-commerce and discredited the local apples, helping farmers has become a hot potato.

We should also see that large e-commerce websites do not mainly help farmers, but are all small websites that are waiting for the media to do. I can't guess the reason behind this.

Abuse of users' compassion to hype to help farmers, for a long time, I believe that users will not like this more and more. If they really want to help farmers, they should still get the endorsement of the local government to prove that helping farmers is true. And with the help of farmers, there are huge orders, logistics and after-sales service are a big consideration.

Third, strengthen the content attribute of the mall.

According to festivals or hot spots to create content topics, guide users to recommend, through the content to package and sell goods, this is a significant advantage of content e-commerce, not only through tweets for packaging, but also to strengthen the power of copywriting in the mall.

Mining commodity selling points, optimizing the title, the daily excellent and fresh content title is very flattering, always make people smile, put the selling points of the goods on it.

Fourth, increase the exposure of goods

At present, the exposure of goods in WeChat Mini Programs has no other exposure channels except the home page banner, waterfall stream and channel page. You can add editable tags on the home page to make product aggregation pages: stars with the same style, Douyin with the same style, sales ranking, member welfare area, etc.

Fifth, create a sense of ritual and seize the minds of users

WeChat Mini Programs is embedded in Wechat, unlike app on the mobile desktop, can frequently push messages. If you want to cultivate users' operating habits, you need to pay more attention to creating a sense of ritual.

The new and members' day activities will form a fixed mechanism. "every Tuesday on the new", the notice before the launch, each time on the new push story, can be fixed into a sense of ritual; as for members can play more on that day, only on that day to members to buy a star product similar to the town store treasure, but ordinary users can not buy.

This is the end of the content of "what do you need to pay attention to in developing Wechat Mini Program"? thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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