Shulou(Shulou.com)06/03 Report--

"the most valuable commodity of the 21st century is data." That's what Hitachi Vantara CMO Jonathan Martin said at the Hitachi Vantara 2019 China Forum.

If there is one commodity that defines the 20th century, it must be oil. In the 20th century, no commodity can affect all aspects of the world like oil. Energy, transportation, international trade, materials and other industries are all closely related to oil, and oil represents almost everything. Entering the 21st century, under the trend that the whole world has entered the digital age, the most valuable commodity has become data, and everything is inseparable from data.

"Oil cannot be directly used for driving or paving roads. It must be refined before it can be applied to various industries. Similarly, data can only be refined to become truly valuable commodities. Unlike after oil refining, data can be used over and over again after refining." In Jonathan Martin's view, what every organization must do in the digital age is to extract and mine the original data to find its real value.

Hitachi Vantara CMO Jonathan Martin

Compared with the past, today's data refinement is more like a radical change from ideas and technologies to products and solutions. The role Hitachi Vantara hopes to play is the refiner of the digital age, making it easier for every organization to store, manage, analyze and mine data.

DataOps: a radical change in ideas

There is no denying that at present, more and more domestic organizations and enterprises have gradually deepened their understanding of data value and realized the importance of data value. This is also the reason why the data center is so popular in China. Similarly, Europe and the United States and other developed countries and regions are rising an upsurge of DataOps. Neither data center nor DataOps only refers to products, services or solutions. They are more like the idea of a radical change and a new data management model in the digital age, which seamlessly connects the data application of the front-end business layer with the back-end data storage management, and realizes the rapid discovery and use of the value contained in the data.

"DataOps is a very new word, it is still in a very early stage of use. Hitachi Vantara started using the word in April this year, and we are glad to see that well-known research organizations such as Gartner, IDC, ESG and other well-known research organizations have started to use it." "there is no clear consensus on the definition of DataOps," Jonathan Martin said. "the situation is like 'big data' in 2011. Judging from the practice of many of Hitachi Vantara's major customers over the years, they are doing similar things, that is, how to collect, analyze and share data in a very secure way within an organization. Hitachi Vantara uses the word DataOps to summarize this process."

In fact, Hitachi Vantara itself is the practitioner of DataOps. Patricia Harris, Global Vice President of Hitachi Vantara Revenue Marketing, cited his company's marketing business as an example. "Future marketing activities, whether B2B or B2C, are closely related to data. Through DataOps, we can really know who consumers are, what purchase preferences are, what buying habits are, and use these data for marketing, and transmit the correct information to the market." Only in this way can we better serve our customers and understand the challenges they face in business operations. The future marketing must be based on data. "

Patricia Harris, Global Vice President of Revenue Marketing at Hitachi Vantara

According to the statistics of IDC, the huge amount of 33ZB data was produced in 2018 alone, of which only 2.5% of the data were analyzed and utilized. In the era of digital economy, the data contained in the world is like a rich oil field, which urgently needs to be excavated by organizations and enterprises. But it is not easy to realize the value of the data. For example, compared with the past, data is more diversified, decentralized and more intensive, traditional storage and data management tools are not tailored for the AI era, data governance and compliance requirements continue to improve, data value transformation process is slow, lack of automation and intelligent tools, and so on.

Because of this, the obvious technology trend in the industry is to expand the technology stack to meet the new needs of users for data storage, management and analysis in the digital age. For example, Hitachi Vantara, by giving full play to the integration advantages of two years ago, built an agile infrastructure from edge to core to multi-cloud environment around DataOps, covering data storage, data protection, data governance and data analysis, extending its own technology stack from traditional storage to data analysis, providing organizations and enterprises with a more perfect technology stack and in line with the future trend.

"in short, DataOps is the data management and usage pattern in the AI era. In helping enterprises to implement DataOps, Hitachi Vantara can not only help enterprises start with some very small data analysis projects, but also expand to large-scale, enterprise-level applications on AI and machine learning. We want to help users make the whole process of data storage, management, analysis and application easier and easier." Jonathan Martin added.

VSP 5000 Series: setting New Industry Standards

At the Hitachi NEXT 2019 conference in October this year, Hitachi Vantara officially launched the VSP 5000 series, the world's fastest storage system. Hitachi Vantara believes that this is a product that is expected to perfectly solve the data challenges in the core layer of the data center, sets a high standard, and will set a new standard in the industry.

Now, at this Hitachi Vantara China Forum, Hitachi Vantara also focuses on introducing VSP 5000 products to users. The VSP 5000 Series is based on the new Hitachi Accelerated Fabric and provides a record 21 million IOPS with latency times as low as 70 microseconds and scales up to 69PB-level data capacity. Hitachi Vantara also told Chinese users that all VSP products promise 100% data availability, which is currently the only one in the industry.

In fact, the current data challenges in the core layer of the data center are great, not only to face the rapid growth of data, but also to manage more complex and diversified data intelligently and automatically. and need to cooperate with the business to meet the needs of a multi-cloud environment. Hitachi Vantara has always been a leader in data center storage. As a company that has been listed in the leader quadrant of Gartner Universal Storage Magic Quadrant, Hitachi Vantara is definitely leading the development of data center storage.

As we all know, for users in financial, manufacturing, medical and other industries, whether from the core of the data center to the edge, or to the future-oriented multi-cloud environment, the data center will always be an important starting point and key part of the digital transformation of these traditional industries, and it is also the earliest department for these transformed organizations and enterprises to implement the concept of DataOps. Therefore, a strong, future-oriented storage product will lay a solid foundation for DataOps. During this China Forum, a number of financial customers who attended the meeting recognized Hitachi Vantara's concept of DataOps and the technical direction represented by the VSP 5000 series when communicating with big data online.

For example, Hitachi Vantara's full range of VSP uses a unified storage microcode operating system to provide users with a unified management and use experience, and is suitable for any workload of any scale. Powerful virtualization functions can also make old storage assets valuable, and the automation and intelligence of storage operation and maintenance also make data storage and data management easier.

Chinese market: accelerating the landing of DataOps concept

In addition to the VSP 5000 series, Hitachi Vantara also introduced a series of new products such as Hitachi Ops Center, Lumada and Pentaho at this China Forum. Hitachi Vantara hopes to accelerate the landing of DataOps concept in the Chinese market.

At present, Hitachi Vantara has a very good foundation in China, and has been a very good market growth. Take the first half of 2019 as an example, the overall performance of Hitachi Vantara China market continued to maintain double-digit growth, double-living solutions and new customers both achieved double-digit growth, Pentaho big data products achieved triple-digit growth, and achieved remarkable results in key industries, including finance, government, health care, manufacturing and transportation. At the same time, there is also a very good performance in the distribution channel business.

At first glance, it is hard for readers to think that this is the achievement of a foreign company in the Chinese market. But this is the fact that Hitachi Vantara has indeed done a very good job. "the core factor for Hitachi Vantara's growth in the Chinese market is that its technology and products need to be advanced enough to really solve users' problems in DataOps." Dai Jianping, global vice president and general manager of Hitachi Vantara, said.

Dai Jianping, global vice president and general manager of Hitachi Vantara in China

In fact, another advantage of Hitachi Vantara in the Chinese market is the rapid development of China's digital economy. No matter from the policy level or the public consensus, China's digital economy is regarded as the new engine of China's economy, leading the future economic development. IDC predicts that by 2022, the global digital economy will account for 60%, while China's digital economy will reach 65%. China will speed up industrial digitization and digital industrialization. In the face of such a general trend, Hitachi Vantara, which has excellent products and technology, naturally does not want to miss it.

At this forum, Dai Jianping said that he will further increase investment in the Chinese market, so that the concept of DataOps can be settled in more domestic industries. To this end, he said that he would further cultivate the Chinese market from five aspects. The first is to integrate industry resources, such as finance, telecommunications, government, health care and manufacturing; second, to enhance sales and service capacity and strengthen regional coverage, and the future service support will be extended from 45 cities to 60 cities; third, to create data-driven solutions to help domestic users achieve digital transformation; the fourth is to improve channel construction and optimize the ecosystem. Finally, it is close to the needs of customers and innovate together with customers.

Generally speaking, Hitachi Vantara has initially built relatively perfect technologies, products, solutions and services around DataOps. It is one of the few companies in the industry that can provide a complete technology stack for DataOps. It is more appropriate to call Hitachi Vantara a highly skilled data refiner in the digital age. As Hitachi Vantara increases its investment in the Chinese market, we also look forward to more Chinese customers realizing data value with the help of Hitachi Vantara, a data refiner.

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