Shulou(Shulou.com)06/02 Report--

This article will explain in detail what public domain traffic and private domain traffic refer to. The editor thinks it is very practical, so I share it with you as a reference. I hope you can get something after reading this article.

Public domain traffic is the traffic that users have the right to use and may need to pay, which generally refers to the traffic of various major platforms, while private domain traffic is privately owned by users and can be used without payment, which generally refers to the traffic of moments or private communities.

"Private domain traffic" and "public domain traffic" are not opposed to each other, or even an inclusive relationship. Public domain traffic is the traffic that users have the right to use and may need to pay, which generally refers to the traffic of various major platforms, while private domain traffic is privately owned by users and can be used without payment, which generally refers to the traffic of moments or private communities.

Why is private domain traffic being hotly debated? Yi Shuijun believes that the current situation is that the head account of each public platform is basically a foregone conclusion, and the traffic dividend period has passed, so it is too difficult to quickly become a head account with volume, so he began to change his strategy. precipitate the accumulated users of each platform to the WeChat group, moments and other private domain, and control the accurate traffic in your own hands.

Maintain this part of the population well, form highly active, high-viscosity, high-quality users, in such a high-precision user group of brand advertising, the effect will be relatively better, but also save more money.

Extended data:

Characteristics of public domain traffic:

1. It's relatively easy to get. Even if there are no fans, the content we post may be distributed to millions or tens of millions of users.

two。 Poor stickiness. It is very difficult for us to reach these flows two or three times.

3. Poor stability.

Characteristics of private domain traffic:

1. The difficulty to get depends on the sources of your public domain traffic, such as your Taobao store, JD.com, pinduoduo, offline stores, as well as your Douyin and Weibo, as well as the accumulation of regular customers and fans on a daily basis.

two。 Sticky, take Wechat friends, a typical representative of private domain traffic, for example, as long as a customer is my Wechat friend, I can pass my information to him freely, repeatedly and steadily by sending messages and moments (of course, being blocked is not private traffic). But it's hard to add to a lot of accurate customers. After all, no one wants their Wechat to be full of too many business factors. Therefore, WeChat business was born. WeChat business is to turn ordinary people into distributors of WeChat business brands. And everyone will have their own private domain traffic (relatives and friends), so these WeChat business distributors will be able to transmit marketing information directly through their existing private domain traffic.

On the public domain traffic and private domain traffic refers to what is shared here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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