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This article introduces the relevant knowledge of "what problems new operators need to pay attention to". In the course of the operation of actual cases, many people will encounter such a dilemma. Then let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

After writing some operation articles in the product Cainiao Exchange, some friends began to think that I was an uncle. In fact, I was born after 90 years, and the road to operation was just beginning, and the road was not plain sailing. What I wrote before is a positive summary of experience, but today I intend to give some salt to my operation wound and share the pit from Little Red Book to Baidu Tieba's personal experience.

According to the chronological order, let's first talk about the operation in the startup company (Little Red Book). In November 13, through Sequoia Capital Wuhan Station campus recruitment, entered the small red book with less than 10 people at that time, responsible for community operation and promotion. Because there are not many people, basically one person is fighting in the same direction, including UI, product manager, technology, and of course, operation and promotion direction.

After introducing the background, officially cut to the topic! Five insights about me moving bricks in the early Little Red Book were written to the newcomers in the startup company.

1. Return to zero and keep a low profile and let go of past achievements.

Before doing Little Red Book operation, I worked as a campus channel at Baidu for almost two years, and also made some achievements, including the establishment of the association "Baidu Encyclopedia Club of South Central University for nationalities" from scratch. After that, the regional supervisor spent a month to get 100 college clubs for the encyclopedia, as well as an internship to the Baidu campus brand department. In short, as a college student, it is quite substantial.

Little Red Book is a female shopping community, and it is a very unfamiliar market to me. At that time, it used the campus layout and doing things to operate "Bai Fu Mei". It more or less encountered some problems, and the leader also suggested many times to let go of the previous campus experience and get out of the student circle. I won't write much about the rest of the story. Anyway, I still didn't get out of the campus where I thought I could do something great.

So the advice for new operators here is: forget the achievements of your last job, don't stay except your contacts and resources, and don't worry about the gains and losses of your current job.

Don't just do what I told you.

"Don't just do what I tell you, please do what needs to be done" is an entry gift from Miranda when I first arrived at Little Red Book. Just like the title of the book, it is the expectation of the leader to the newcomer! In this respect, I feel that I have done a good job and take the initiative to work overtime to undertake all kinds of work in the direction of operation. If you want to talk about deficiency, it should be the lack of awareness of increasing colleagues' friendship outside of work.

Before doing Little Red Book operation, I worked as a campus channel at Baidu for almost two years, and also made some achievements, including the establishment of the association "Baidu Encyclopedia Club of South Central University for nationalities" from scratch. After that, the regional supervisor spent a month to get 100 college clubs for the encyclopedia, as well as an internship to the Baidu campus brand department. In short, as a college student, it is quite substantial.

As a newcomer to the operation, and in the entrepreneurial team, everyone is very busy, more or need to find work consciously. Even if the company executives attach importance to the project, it is inevitable that they will not think it through. When you encounter this situation, you have to ask yourself "what else needs to be done". For the sake of the growth of the product, don't worry about personal gains and losses.

In the official account "Product Cainiao Hui" reply to "do things", you can see my reading notes: "Don't just do what I tell you, please do what needs to be done".

3. Start-up companies operate and look for self-worth.

The 13-year-old Little Red Book is not as popular as it is now. Coupled with the unclear direction and lack of promotion experience at that time, the promotion work is actually quite complicated before finding a fixed customer access channel. Have done forum QQ group promotion, Baidu SEO, knowledge marketing, community operation, talent management, event delivery, … . In fact, miscellaneous is not the most difficult, extra work can be done, the most difficult is to find the value of their own work.

Why would you say that? The technology, UI, editors and products of the entrepreneurial team work around improving the product in the early stage, and the release iteration of the product is the embodiment of the value of the work. Operation promotion needs to work around the outside of the product at an early stage, and there are few things that can produce immediate results, even if it takes a period of time for the operation of Daniel to achieve results, not to mention the pure operation of newcomers.

Therefore, the construction of new operators in start-ups here is to clarify their own operational value, whether it is to introduce new value or brand value. .

Before doing Little Red Book operation, I worked as a campus channel at Baidu for almost two years, and also made some achievements, including the establishment of the association "Baidu Encyclopedia Club of South Central University for nationalities" from scratch. After that, the regional supervisor spent a month to get 100 college clubs for the encyclopedia, as well as an internship to the Baidu campus brand department. In short, as a college student, it is quite substantial.

Constantly close to this value, things usually take the initiative to write project reports, through some indirect achievements to support your value.

4. See more, learn more and do more.

As a newcomer to the operation, there are a lot of things you don't understand. After the leader arranges the work, it is suggested that you should not immediately jump in and implement it without thinking about the whole work path. You can first go to Baidu, Google, Zhihu, Advertising Gate and other platforms to search for the problems you want to solve. After all, these problems are experienced by others. If you refer to their work experience, you can be scolded less.

Finding experience is only the beginning, and being able to learn for your own use is the goal! For example, in SEO optimization, if you read the experience of Seo, you will know that in some optimization processes, such as keywords, description, title, it is easy to step on the half-width and full-width pit.

5. Summarize more and write more, what is written is yours.

When reading some articles, have you ever experienced that "what the author wrote is similar to what he has experienced"?

In fact, we all understand the truth and the way to do things, and the final distance occurs in who summed up and who wrote the words. The process of codeword is a process of dialogue, and it is clear that it belongs to your real wealth. If you can write systematically and continuously, it will become copyright wealth.

Each person's operational experience is unique, as long as it can be summed up is very valuable. Of course, in the process of writing, we should grasp what content can be sent to the outside world and what can not be sent to the outside world, because I have suffered losses in this respect, so this is also a point that warm-blooded newcomers need to pay attention to.

The above five tips I wrote in my experience in a startup company, although the process is difficult, but you can learn a lot of basic operational skills.

This is the end of the content of "what problems new operators need to pay attention to". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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