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This article mainly explains "what are the methods of a professional SEO optimizer to improve self-cultivation". The content of the explanation is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought to study and learn "what are the ways for a professional SEO optimizer to improve self-cultivation?"

SEO, in the eyes of people who do not understand the industry, sounds high-end, because the titles are similar to CEO, CTO, etc., however, their lives, cold and warm self-aware, as an SEO optimizer, I have never carefully thought about or fantasized about the future development trend. Every time Baidu's search engine algorithm changes, it will have an impact on the work of SEO and bidding, when Baidu continues to raise the rights of its own products. We also feel more and more helpless about search rankings!

The era of uneven quality of SEO practitioners is relatively over, because the doorbar of search engine optimization has been improved a lot, and SEOER has gradually become synonymous with self-deprecation. So, as a professional SEOER, what angles should we take to improve our self-cultivation?

SEO means that through site optimization (such as website structure adjustment, website content construction, website code optimization, etc.) and off-site optimization (such as website off-site promotion, website brand construction, etc.), the website can meet the ranking needs of search engines and improve keyword rankings in search engines, so as to attract accurate users to enter the site, get free traffic, and generate direct sales or brand promotion. This sentence basically summarizes the work that SEO needs to do; SEO can be divided into technology type and demand type, which basically does not reflect much technology in general small websites. For large and medium-sized websites, for SEO, more challenges come from how to plan and create content to enhance the overall flow introduction of the site, rather than the ranking performance of a few or a few keywords. Nor does it rely on attracting some wrong visitors to increase the so-called website traffic. Of course, the greater the traffic of large and medium-sized websites, the higher the revenue of the alliance, but this is not applicable to small websites! Those who know the code are always in commotion, and those who don't know the code are always looking for the principle. The code that knows the principle has been written by the agitated "ape-man", and the code that does not know the principle is still studying the code of the disturbance!

First: how does the search engine realize the complete matching of query keywords and the matching of word segmentation

There are two aspects involved here: 1. Chinese word Segmentation II. English word segmentation; English is based on words, words and words are separated by spaces, while Chinese is based on words, all the words in the sentence can be connected to describe the same meaning. For example, the English sentence hello word is "Hello, world" in Chinese. Computers can easily know that hello is a word through spaces, but it is not easy to understand the meaning of "hello" and "world" combined. The sequence of Chinese characters is divided into meaningful words, and words that are useless to the website or the subject of the content are filtered. We call this word "Stopwords". This is Chinese word segmentation, and some people also call it word segmentation. Because there are many word segmentation tools and algorithms, we will not go into detail one by one. The accuracy of word segmentation is very important to search engines. We will find in the search results, such as search: SEO development process, when the title contains all keywords, it will all float red, while when the title is not fully included, some will float red. SEO development process after word segmentation may form SEO, development, course. Search engines use tf-idf and rating methods or other algorithms based on link analysis to calculate the relevant data stored throughout the computer to evaluate the degree of correlation between user queries, and finally present it to the search results. This series of algorithms have been completed in Baidu crawling = "included =" indexing, which is why there is no index after inclusion, or there is no ranking after the index. Search engines give different weights and processing speed to the website content between different weights.

SEOER may not be a programmer, but he must master at least one web language.

When it comes to site structure adjustment, site content construction, site code optimization, if you do not know radio, input button and so on, it is reluctantly acceptable, but do you know to generate fully static web page components? Static web language, including html+css+javascript;, although you may not be proficient in using these languages, but you must know how to modify the source code, which will make you do a lot of things easily!

Third: how to aggregate data to cater to the taste of search engines

To measure whether the traffic of a website is effective, the first is to record the page, the second is the residence time, and the third is the upstream and downstream traffic, which generates valuable traffic, one is the click of the advertisement, and then the direct or indirect conversion of the order. the general small business stations mostly distribute the theme keywords of the website to every content of the website, which is basically qualified from the recording page, because the theme of the data of the whole station is basically the same, another point. After the weight is stable, there will always be a page with keywords that can be ranked. In this way, it is no longer operational and technical for SEO optimization. So, when our website column content has the richness of search engine results, will it produce and output valuable content? For example: the matching list display results after word segmentation, one is the diversity of results, the other is the clearness of the theme, so that we do not need to consider the content of the article, article columns, long-tailed keywords and so on.

Thank you for your reading, the above is the content of "what are the methods of a professional SEO optimizer to improve self-cultivation". After the study of this article, I believe you have a deeper understanding of what the methods of a professional SEO optimizer to improve self-cultivation have, and the specific use needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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