Shulou(Shulou.com)06/02 Report--

How is WeChat live broadcast realized?

1

WeChat live broadcast is a transmission, editing and distribution platform based on cloud data streaming media. After creating live broadcast channels, embed the live broadcast address into the corresponding Weixin Official Accounts to initiate WeChat live broadcast.

2

After connecting to the live broadcast system, anyone can watch live video by means of WeChat friend forwarding, friend circle sharing, etc. WeChat live broadcast created a brand-new user experience, using WeChat fission to exponentially amplify the influence of the event.

3

WeChat live broadcast can interact with video viewers at close range; WeChat system is still in the form of video + live broadcast + e-commerce. Combined with the sharing economy, it can be applied to various industries and fields, as long as there are video resources, whether it is live broadcast or video upload, but also make full use of the advantages of the micro-distribution system; so that video promotion has more convenient management and faster promotion. Multilingual and cross-screen experiences are also supported.

4

Support synchronous live broadcasting of video, voice and documents. You can set access rights such as paid viewing, password input and online application for viewing in direct broadcasting room. In addition to watching, it also supports real-time interaction such as WeChat online interaction, red envelope, reward, chat, like, bullet screen, lottery and questionnaire. It can also replace themes (interface setting). You can add shopping function in WeChat live broadcast to quickly open "live broadcast +" mode.

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