Shulou(Shulou.com)06/01 Report--

This article mainly introduces WeChat Mini Programs will replace APP development, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor with you to understand.

Generally speaking, the purpose of developing and operating an APP is to provide some rich services for customers conveniently, and at the same time, in order to provide differentiated content or data interactive preservation for users, new users are often allowed to register. However, the problems of APP download, installation, registration and version update not only take up mobile phone resources, but also increase the cost of users.

Tencent Mini Program is a lightweight application done in the default Wechat login environment, for the above four problems, will be avoided to the greatest extent, which is the advantage of Tencent Mini Program.

From the situation of the first batch of Mini Program, some programs are selected some functions, some are simple interactions, more complex interactions, strong interactive functions such as community discussion are still relatively difficult to achieve. Therefore, in terms of applications and functions in complex scenarios, APP and Tencent Mini Program do not replace the relationship, Mini Program is more to increase the user access channels and interaction to obtain services.

1. WeChat Mini Programs will not replace the commonly used APP, such as our commonly used mobile phones Baidu, Tmall, NetEase mailbox, Tencent Video, Alipay, iqiyi, KuGou and other APP, it is impossible to replace. Among the large domestic Internet companies, they have always been fastidious about "standing at the top of the mountain". Baidu and Ali will definitely not bend over because of Wechat.

Alibaba's second-quarter results show that its Chinese retail platform mobile monthly active users increased to 450 million, a net increase of 23 million over the previous quarter, a year-on-year increase of 30%; in that quarter, the number of annual active buyers reached 439 million.

Baidu's mobile search business had 660 million monthly active users in September 2016, while Baidu's mobile map business had 348 million monthly active users in September 2016, according to Baidu's financial report.

There are actually a lot of Internet giants like Baidu and Ali, and they all have their own influence and traffic. Mini Program is completely different from these, so for APP with its own traffic and influence, WeChat Mini Programs can't replace it.

2. Wechat will replace the tail APP. For example, some minority downloads of tens of thousands or even hundreds of thousands of APP, this kind of AppStore or Android app store, the influence is limited, but not as light as through WeChat Mini Programs as the entrance, and the development does not have to distinguish between ios and Android.

As for the user level, it completely needs to be driven, from APP to Mini Program usage habits, need to have a growth space.

Anyway, so far I haven't found an APP that needs to be uninstalled.

Thank you for reading this article carefully. I hope the article "will WeChat Mini Programs replace APP Development" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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