Shulou(Shulou.com)06/03 Report--

In the social network era, social software such as Wechat and Weibo are widely used in our lives. Most non-social software have added community sharing functions, such as iqiyi's bubble community and the development trend of Internet socialization. It also affects the marketing community, so social marketing has become an important communication position in marketing promotion. Everyone is in the era of self-media. The dissemination of information spreads from person to person, thus it can be seen that social marketing has become an important marketing strategy among major brands and products. At the same time, the development and huge benefits of social marketing also benefit from the development of technology, which not only provides enterprises with comprehensive information and comprehensive data, but also helps enterprises to analyze and make decisions, but also the development of deep link integration technology (MobLink). It also optimizes the complex transformation process in marketing activities to the greatest extent and realizes the one-click jump function.

Although deep links (MobLink) are common in social marketing, many people do not quite understand deep links. Let's first take a look at what is deep link technology (MobLink). Deep links in app context are similar to those in web context. In web, deep links refer to links that can jump directly to the inside page of the site rather than the front page, and extend to the app context. Deep link technology is the technology to solve the jump problem between web and app, which can go directly from web or app to the corresponding interface of another app internal link instead of the link on the home page of app.

What are the values and effects of deep links on social marketing?

Let's talk about a scenario application case of thepaper.cn 's access to MobLink: when a user sees a shared news in moments or other channels, the user clicks the open button in the news and directly jumps to the app. If the user's phone does not have app installed, the page will guide the user to download app after clicking Open. After clicking the download button, the user can jump to the download app page. After a successful download and installation, the user can view the original complete news for the first time, as shown below:

Deep link has a bright performance in helping operators to achieve product customer acquisition and promotion. We know that in product operation, the simpler the user conversion process, the higher the final conversion rate, and each additional step in product operation will lose a group of users. If the conversion process is complex, no matter how good the marketing campaign is, it is difficult to bring good conversion results. Deep links turn the complex manual jump program into one click. It becomes convenient and smooth for users to switch between the mobile end and the app and between each app.

Deep link (MobLink) technology one-click jump function is an indispensable marketing technology in Wechat, Weibo, and even Twitter, Facebook and other social marketing. Wechat, Weibo and other social marketing traffic can be returned to the app through deep link function, at the same time, including SMS marketing, web end, e-mail marketing and other ways can call app with one click, not only can play the role of customer acquisition. It also improves the activity and retention of users in app to a great extent.

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