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This article will explain in detail what are the characteristics of B2B. The editor thinks it is very practical, so I share it for you as a reference. I hope you can get something after reading this article.

B2B refers to the business model of exchanging and transmitting data information and carrying out transaction activities between enterprises through private network or Internet; the characteristics of B2B business model are as follows: 1, the number of transactions is small, the transaction amount is large; 2, the transaction object is wide; 3, the transaction process is complex; 4, the transaction operation standard

B2B (also written as BTB, is the abbreviation of Business-to-Business) is a business model that exchanges and transmits data and information and carries out transaction activities between enterprises through a private network or Internet. It closely combines the intranet and enterprise products and services with customers through B2B websites or mobile clients, and provides better services to customers through the rapid response of the network, so as to promote the business development of enterprises.

The characteristics of B2B e-commerce model:

(1) the number of transactions is small and the transaction amount is large.

(2) A wide range of transactions

(3) the transaction process is complex.

(4) transaction operation standard.

advantage

The implementation of inter-enterprise e-commerce will lead to the decline of enterprise costs and expand the source of income. The following four aspects will be analyzed: procurement cost, inventory cost, turnaround time and expanding market opportunities.

1. Reduce procurement costs enterprises through the establishment of inter-enterprise e-commerce with suppliers to achieve online automatic procurement, can reduce the human, material and financial resources invested by both sides for the transaction. In addition, the purchasing enterprises can integrate the internal procurement system, purchase from suppliers uniformly, and obtain discounts in bulk procurement. For example, Wal-Mart connects more than 3000 supermarkets in the United States through the network to carry out unified procurement and distribution, which saves a lot of procurement costs through batch procurement.

2. Reduce inventory cost by establishing an inter-enterprise e-commerce system with upstream suppliers and downstream customers, to achieve fixed production by sales and supply by production, to achieve efficient operation and unity of logistics, and maximize inventory control. For example, by allowing customers to order online, to achieve efficient operation of enterprise business processes, and greatly reduce inventory costs.

3. Saving turnover time enterprises can also establish a unified e-commerce system with suppliers and customers to achieve direct communication and transaction between suppliers and customers, and reduce turnover links. For example, Boeing's spare parts are purchased from suppliers, and a large part of these parts are used by airlines to meet its customers when repairing aircraft. In order to reduce the intermediate turnover link, Boeing realized the direct communication between Boeing suppliers and customers through the establishment of e-commerce website, which greatly reduced the turnover time of spare parts.

4. Expand market opportunities by establishing online business relationships with potential customers, enterprises can cover the markets that are difficult to cover through traditional channels and increase their market opportunities. For example, through online direct marketing, 20% of new customers come from small and medium-sized enterprises. through the establishment of inter-enterprise e-commerce with these enterprises, the transaction costs of both sides are greatly reduced and the profit motivation of online procurement of customers of small and medium-sized enterprises is increased.

This is the end of this article on "what are the characteristics of B2B". I hope the above content can be helpful to you, so that you can learn more knowledge. if you think the article is good, please share it for more people to see.

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