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The purpose of this article is to share with you what Mini Program means. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

What is Mini Program

I found some concepts about Mini Program from the Internet: WeChat Mini Programs, Mini Program, abbreviation XCX, English name mini program, is an application that does not need to download and install, it realizes the dream of the application "within reach", users can scan or search to open the application. After the full opening of the application, developers whose subject types are enterprises, governments, media, other organizations or individuals can apply for registration on Mini Program. Mini Program, Subscription account, service number and enterprise account are parallel systems.

To put it simply, Mini Program is an application that doesn't need to be downloaded or installed. Just search the "Mini Program" entrance for the Mini Program you need, or scan the Mini Program code to use it. Almost anyone, enterprises and organizations can have their own Mini Program.

For users, the difference between Mini Program and APP is that Mini Program does not need to be installed, nor does it send prompt messages to users actively, does not occupy as much mobile memory as APP, and can be used as long as Wechat is available. It is very convenient.

For developers, Mini Program is simpler, less time-consuming, less bug and more fluent than APP.

For enterprises, merchants and individuals, the development cost of Mini Program is lower than that of APP, and the waiting time is relatively short.

What can Mini Program do

Mini Program aims at "lightweight services", so what Mini Program can do is to "meet most of the basic needs of users".

For example, with a shared bike, users can not download any APP at all, just scan the QR code, jump to Mini Program, unlock, ride, and then complete the payment.

For example, if you need to order food, users do not need to download APP or make a phone call to order food. Instead, they can directly order, pay and note their eating habits in the merchant's Mini Program and wait for the food to be delivered.

For example, when consumers see good-looking skin care products, clothing bags, and food in the official account, they need to buy, often need to copy Taobao password or web link, but with Mini Program, directly click to reach the merchant Mini Program, and then click to issue an order to buy, simple and easy, no longer the trouble of jumping and copying and pasting.

In addition to consumer functions, Mini Program can also do "brand marketing" for companies and enterprises.

III. Mini Program and Brand Marketing

In fact, the value of Mini Program has been underestimated by the market, it can bring considerable help to brand marketing.

First of all, Mini Program forbids duplicate names. In other words, it is impossible to have two Mini Program with the same name. From the perspective of brand protection, it is very necessary to register your own Mini Program. On the one hand, it can seize the market, and on the other hand, it can protect its own brand from malicious registration. The battlefield of brand competition that used to rush to register domain names and official accounts ID has now shifted to Mini Program.

Second, "finding nearby Mini Program" is based on location information. Users can see all Mini Program within 5 kilometers of themselves, that is, the radiation range of a Mini Program is 5 kilometers. If you want to increase your local influence, you can start with increasing your influence within 5 kilometers. Mini Program is undoubtedly the best way.

Finally, Mini Program has nearly a billion Wechat users as the base, plus official accounts, mini program codes, WeChat group forwarding and other channels of transmission, it is very easy to get direct users, compared with traditional ways such as ground push, its cost is very low, low cost and high conversion to get customers, which is of great help to brand marketing.

Thank you for reading! This is the end of this article on "what does Mini Program mean?" I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it for more people to see!

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