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This article mainly introduces "what are the methods of website navigation optimization". In the daily operation, I believe that many people have doubts about the methods of website navigation optimization. The editor consulted all kinds of materials and sorted out simple and easy-to-use operation methods. I hope it will be helpful for you to answer the doubts about "what are the methods of website navigation optimization?" Next, please follow the editor to study!

First, why optimize website navigation?

1. Site navigation allows users not to get lost in the process of browsing the site, and can easily return to the home page of the site and other related content pages.

2. Website navigation determines the experience of users' shuttle browsing in the website, and it is the most basic that the website can allow users to continue browsing.

3. The design of the website navigation is reasonable, and the content and products of the website can be displayed in front of the users as much as possible.

4. Reasonable website navigation can increase the stickiness of users, improve the browsing depth of the website, increase PV, and reduce the bounce rate of the website.

5. Clear and generous website navigation is easier to get the favor of users and improve the return rate of the website.

6. Concise website navigation, the search engine can crawl the website to the maximum extent, so as to increase the quantity of the website.

Second, the five elements of website navigation

1. LOGO logo of the website

Generally speaking, we use the LOGO logo of the website to identify which website you are currently on. For example, from the article page you are viewing, you can tell that your current website is Zeng Qingping SEO blog. It is like a trademark, with its unique recognition and significance. We should be able to tell the difference between a logo logo and other logo logos at a glance. Due to the particularity of the website, the website logo should not be too complex or gaudy. LOGO, which is indistinguishable at first glance, is not a good trademark. The location where the trademark usually appears is in the upper-left corner of the website.

2. The columns of the website

As the name implies, the website column is the structure of each sub-page, and different structures are associated with different kinds of content. Columns can also be classified twice, which are usually used on large websites.

3. Additional functions

This can be said to be a use of the toolbar, which also points to some important pages, but these pages are not part of the main content of the site. They are generally aimed at the functions needed by the site itself, such as help, site map, contact us, and so on. Due to the limited space in the navigation bar, it may be a bit overwhelming if you put too many additional features, and more websites will choose to put these additional features at the bottom of the page.

4. Search tools

Many people like search tools. Some people start looking for search boxes as soon as they arrive at a website, just as they look for waiters as soon as they arrive at the mall. This is especially true for large websites, where users do not have much energy and time to find content, especially when they feel that the content they are looking for is unpopular, when search tools are their only choice.

5. Return to the home page

This is a very important element in the navigation bar. Maybe you don't know how to get to the rest of the site, so click "return to Home" to get back to the beginning. Of course, there are many websites that directly use the "home page" or the site name (such as Zeng Qingping SEO) as the button to return to the home page, as shown in the image above. Its main function is that you can start over at any time, whether you get lost or not.

Third, how to optimize website navigation?

1. The structure and name of the leading navigation column should be clear.

The main navigation column is the most important part of the navigation system, and generally speaking, the dominant navigation directory is the first-level directory of the website, so in order to flatten the website and reduce the link level, it is very necessary to make good use of the hierarchical advantages of the dominant navigation directory to plan the content.

First of all, navigate the control of the click distance between the inside page and the home page, and reduce the level of links. I suggest you use a flat structure like my website www.qingpingseo.com, generally no more than four or five times. Secondly, when setting up the navigation, you can use the most common HTML as far as possible, all navigation is basically the same, do not use pictures as navigation links, do not use FLASH, and do not use the generated navigation system. As mentioned before, this is a spider trap for search engines, and it will increase the page loading time at the same time.

2. Website navigation contains keywords

Links in navigation systems are usually the main source of internal links for classified pages, and there are a large number of them. Therefore, when selecting navigation link keywords, we should pay attention to the classification names and try to use the long-tailed words of the target keywords. However, in many cases, when selecting navigation keywords, we have to take into account the user's experience, so in many cases, we do not directly use column page keywords, at this time, we should pay attention to the correlation between navigation text and the target page. For example, your navigation name is Zeng Qingping seo thinking, but it must be wrong to click into the latest product.

At the same time, do not pile up keywords in navigation, many SEO webmasters like to stack keywords in navigation, which is not conducive to user experience, search engines will also notice, do not deliberately add target keywords in every location of navigation or pile keywords in the link tags of navigation.

3. The location of the website navigation keywords

Website navigation keywords are generally distributed in the trend of decreasing importance from left to right and from top to bottom, so that it is beneficial to users' browsing habits and the weight distribution of search engines. in addition, avoid using some columns that have no practical effect. In the actual site navigation, many pages are prepared for users, we can add nofollow tags or directly mask in the robots file, so that the weight is better focused on the important pages.

4. Settings of bread crumb navigation and sub-navigation

Breadcrumb navigation is the best way for users and search engines to determine the location of the page in the entire structure of the site. As mentioned earlier, the function of website navigation is to keep users from getting lost in the site, and breadcrumb navigation is the best way to show users the way. Websites that correctly use breadcrumb navigation are usually sites with a clear structure, which is very helpful to improve the user experience of the site and the crawling of spiders. The setting of sub-navigation is the same, which makes the structure of the website clearer, especially for some large websites, the setting of sub-navigation greatly reduces the level of the site, is conducive to the collection of the site, and is more conducive to shortening the number of clicks of users.

5. Avoid footer accumulation

Very often, the bottom of the website will also do a site navigation, which makes it convenient for users to browse to the bottom of the site and can also use the navigation system, and is also friendly to search engines, but many SEO webmasters like to pile up a large number of keywords at the bottom of the navigation, and even put a lot of keywords at the bottom with black hat method. Search engines are disgusted with this and often cause some form of punishment.

6. Site map settings

Sitemap is also a very important website navigation system, which is now being used by many websites. When making SEO diagnosis, sitemaps are often examined. Sitemaps are generally divided into two types: html and sitemap, which are for search engines and can be directly generated and placed at the bottom of the page or submitted in the webmaster tool. HTML is for users to see, mainly to make a comprehensive summary of the main content of the site. It is convenient for users to browse, as for what form to use, it needs to be designed by themselves.

Fourth, the setting mode of website navigation

1. Global navigation

Global navigation can help users go to any column of the site at any time. And can easily jump to another column. In general, the location of global navigation is fixed to reduce the time it takes for visitors to find it.

2. Path navigation

The path navigation shows the column and path to which the user browses the page, which helps the user to access the upper and lower columns of the page, so as to understand the website information more completely.

3. Quick navigation

For regular users of the website, they need to quickly reach the required columns, and quick navigation provides intuitive column links for these users, reducing the number of clicks and time of users, and improving browsing efficiency.

4. Related navigation

In order to increase the stay time of users, website planners need to fully consider the needs of visitors and set up relevant navigation for the page, so that visitors can easily go to the relevant pages they pay attention to, so as to enhance their understanding of the website and improve the adhesion of the website.

Fifth, how to play the role of website navigation?

1. Website navigation settings should be eye-catching and easy to find and click.

2. Place the same navigation bar in the fixed position of each web page so that when potential customers locate their own location at any time, they can read freely on the website. According to the habit of most users, the navigation bar is usually placed at the top or left side of the page. If you use the navigation bar that floats with the page, please stick to the same position on different pages.

3. The title of each column is short and clear. The text title of the navigation bar should be known like the back of your hand, so that people can understand the main contents of each column in the shortest time.

4. the classification of each column is clear to avoid repetition and intersection. it is best to divide the similar content in the website into the same column so as not to cause confusion to potential customers; important basic information had better be listed separately, such as "contact blogger" column, in order to reduce the number of clicks for potential customers to get the information they need.

5. Avoid errors or blank links. If potential customers click on the link to enter the error page or blank page, it will greatly destroy their trust in the navigation bar and even the entire site.

6. Each web page has an obvious link to the home page. The common practice is to put the website title or website logo (LOGO) on the left end of the navigation bar or the upper left corner of the page as a link to return to the home page, so that potential customers can return to the home page at any time when they are "lost".

In addition, each SEO webmaster can click on the link to add an identifiable way to make a clear sign, click on the link is a new open window or in the original window display, enter the website or open the link when there is an offensive pop-up window, will also have varying degrees of impact on the application experience of potential customers. An easy-to-use website will fully consider the usage habits and feelings of potential customers in every detail.

At this point, the study on "what are the methods of website navigation optimization" is over. I hope to be able to solve your doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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